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March 6, 2024 19 mins

70–80% of the time you Google someone, their LinkedIn profile will show up on the first page of results. And people are 2x more likely to believe what’s on LinkedIn than anyplace else. A stellar profile is absolutely essential, regardless of industry. So how do you tell your professional story on LinkedIn in a way that speaks to your ideal client? Rhonda Sher shares some great ideas in this episode of Sales Reinvented. 

Outline of This Episode

  • [1:00] Why a compelling LinkedIn profile is important
  • [1:42] Why your photo, headline, and banner are key
  • [2:36] How to tell your professional story on LinkedIn
  • [4:37] Balancing professionalism and personality 
  • [5:51] How often to update your LinkedIn profile 
  • [7:09] Tools to build a better LinkedIn profile
  • [9:17] Rhonda’s top LinkedIn profile dos and don’ts 
  • [13:22] Leverage LinkedIn as a website

Resources & People Mentioned

Connect with Rhonda Sher

Connect With Paul Watts 


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