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March 13, 2024 21 mins

How do you want the reader to feel once they’ve looked over your profile? What action are you hoping they’ll take? Writing for the reader is essential because it dictates what happens next. When someone feels like you’ve built trust, they’re more likely to take the next step. Leslie shares how to write your LinkedIn profile for your prospects in this episode of Sales Reinvented. 

Outline of This Episode

  • [0:45] Why a compelling LinkedIn profile is important
  • [1:21] Why your photo, banner, and headline are key 
  • [2:36] How to tell your professional story on LinkedIn
  • [5:45] Balancing professionalism and personality 
  • [7:39] How often to update your LinkedIn profile 
  • [9:23] Tools to build a better LinkedIn profile
  • [12:04] Leslie’s top LinkedIn profile dos and don’ts 
  • [18:15] Use LinkedIn as a tool for gathering information

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