Lester Sydney firmly believes that you need a multi-threaded approach when it comes to prospecting. Cold-calling must be a part of your overall prospecting toolkit. So how do you prepare for cold-calling? How do you keep a cold call engaging and reach your objective of scheduling a follow-up? Lester shares his fun strategy in this episode of Sales Reinvented.
Outline of This Episode
- [0:42] What is cold-calling? Is it still relevant?
- [1:58] The art and science of cold-calling
- [3:02] How Lester prepares for cold-calling
- [4:32] Lester’s unique opening technique
- [6:15] How Lester keeps a cold call engaging
- [7:58] Tools, technology, and metrics
- [10:24] Lester’s top 3 cold-calling dos and don’ts
- [14:26] How Lester handles objections and rejections
Connect with Lester Sydney
- Connect on LinkedIn
Connect With Paul Watts
Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Bobby Bones Show
Listen to 'The Bobby Bones Show' by downloading the daily full replay.