Lester Sydney firmly believes that you need a multi-threaded approach when it comes to prospecting. Cold-calling must be a part of your overall prospecting toolkit. So how do you prepare for cold-calling? How do you keep a cold call engaging and reach your objective of scheduling a follow-up? Lester shares his fun strategy in this episode of Sales Reinvented.
Outline of This Episode
- [0:42] What is cold-calling? Is it still relevant?
- [1:58] The art and science of cold-calling
- [3:02] How Lester prepares for cold-calling
- [4:32] Lester’s unique opening technique
- [6:15] How Lester keeps a cold call engaging
- [7:58] Tools, technology, and metrics
- [10:24] Lester’s top 3 cold-calling dos and don’ts
- [14:26] How Lester handles objections and rejections
Connect with Lester Sydney
- Connect on LinkedIn
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