Until you meet someone, the only thing(s) you have to go off of is what you've learned about them online. When you create a LinkedIn profile, it's indexed by search engines. It's usually the first result when you Google someone's name. It's also a great place to learn about someone. You want your profile to give them the right information. Learn how to leverage your LinkedIn profile as a pre-sales tool in this episode of Sales Reinvented with special guest Mark White.
Outline of This Episode
- [1:26] Why a compelling LinkedIn profile is key
- [2:55] The elements that have the greatest impact
- [6:02] How to tell your professional story on LinkedIn
- [7:45] Build "know" and "like" before "trust"
- [10:31] How often to update your LinkedIn profile
- [12:18] Use your customers to build a better LinkedIn profile
- [14:01] Mark's top LinkedIn profile dos and don'ts
- [16:56] Leverage your LinkedIn profile as a pre-sales tool
Resources & People Mentioned
Connect with Mark White
- Connect on LinkedIn
Connect With Paul Watts
Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com
Popular Podcasts
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.
iHeartOlympics: The Latest
Listen to the latest news from the 2026 Winter Olympics.
Milan Cortina Winter Olympics
The 2026 Winter Olympics in Milan Cortina are here and have everyone talking. iHeartPodcasts is buzzing with content in honor of the XXV Winter Olympics We’re bringing you episodes from a variety of iHeartPodcast shows to help you keep up with the action. Follow Milan Cortina Winter Olympics so you don’t miss any coverage of the 2026 Winter Olympics, and if you like what you hear, be sure to follow each Podcast in the feed for more great content from iHeartPodcasts.