Until you meet someone, the only thing(s) you have to go off of is what you’ve learned about them online. When you create a LinkedIn profile, it’s indexed by search engines. It’s usually the first result when you Google someone’s name. It’s also a great place to learn about someone. You want your profile to give them the right information. Learn how to leverage your LinkedIn profile as a pre-sales tool in this episode of Sales Reinvented with special guest Mark White.
Outline of This Episode
- [1:26] Why a compelling LinkedIn profile is key
- [2:55] The elements that have the greatest impact
- [6:02] How to tell your professional story on LinkedIn
- [7:45] Build “know” and “like” before “trust”
- [10:31] How often to update your LinkedIn profile
- [12:18] Use your customers to build a better LinkedIn profile
- [14:01] Mark’s top LinkedIn profile dos and don’ts
- [16:56] Leverage your LinkedIn profile as a pre-sales tool
Resources & People Mentioned
Connect with Mark White
- Connect on LinkedIn
Connect With Paul Watts
Audio Production and Show notes by
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