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April 10, 2024 21 mins

Until you meet someone, the only thing(s) you have to go off of is what you’ve learned about them online. When you create a LinkedIn profile, it’s indexed by search engines. It’s usually the first result when you Google someone’s name. It’s also a great place to learn about someone. You want your profile to give them the right information. Learn how to leverage your LinkedIn profile as a pre-sales tool in this episode of Sales Reinvented with special guest Mark White.

Outline of This Episode

  • [1:26] Why a compelling LinkedIn profile is key
  • [2:55] The elements that have the greatest impact
  • [6:02] How to tell your professional story on LinkedIn
  • [7:45] Build “know” and “like” before “trust”
  • [10:31] How often to update your LinkedIn profile 
  • [12:18] Use your customers to build a better LinkedIn profile
  • [14:01] Mark’s top LinkedIn profile dos and don’ts 
  • [16:56] Leverage your LinkedIn profile as a pre-sales tool 

Resources & People Mentioned

Connect with Mark White

Connect With Paul Watts 


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