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April 24, 2024 20 mins

Between people not answering calls from phone numbers they don’t recognize, to spam filters, to people silencing their phones—it’s become harder and harder to connect when making cold calls. What is a salesperson supposed to do? 

Mark Sellers joins me in this episode of Sales Reinvented to share how he navigates making cold calls (or sending cold emails) in a way that captures his prospect’s interest—and respects their time.

Outline of This Episode

  • [1:17] Is cold-calling still relevant?
  • [3:04] Is cold-calling an art and science?
  • [3:38] How Mark prepares for cold-calling
  • [5:51] How to capture a prospect’s interest
  • [7:58] Why Mark is a fan of using scripts
  • [10:16] Tools and strategies to leverage
  • [12:25] Mark’s top cold-calling dos and don’ts
  • [15:52] The best way to handle objections

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