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June 12, 2024 15 mins

To Nick Kane, cold-calling is most effective when accompanied by all cold outreach, including emails, canvassing in person, networking, and social selling activities. They must all work together to prospect for new business. How you approach will vary depending on numerous factors, including your industry. But the key to ultimate effectiveness is that your outreach must be consistent. Nick shares more about his cold outreach process in this episode of Sales Reinvented.

Outline of This Episode

  • [1:01] What is cold-calling? Is it still relevant?
  • [1:47] The art and science of cold-calling?
  • [2:42] How Nick prepares for cold-calling
  • [4:03] Nick’s favorite opening lines
  • [5:20] How Nick keeps a cold call engaging
  • [7:01] Tools and technology to leverage
  • [8:40] Nick’s top cold-calling dos and don’ts
  • [11:55] How Nick handles objections/rejections

Resources & People Mentioned

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