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April 3, 2024 27 mins

LinkedIn is a professional site built for business and networking—why not make it the best you can? Optimizing your profile photo, banner, and headline is a great place to start. But what can you do to make yourself sellable? How can you adjust things so that LinkedIn (and search engines ) prioritize you in search results? Kevin Turner shares some incredible tips in this episode of Sales Reinvented. 

Outline of This Episode

  • [1:35] Why a compelling LinkedIn profile is important
  • [2:27] The elements with the greatest impact on sales
  • [4:14] How to tell your professional story on LinkedIn
  • [6:20] Balancing professionalism and personality 
  • [7:21] How often to update your LinkedIn profile 
  • [10:31] Kevin’s cautionary tale about LinkedIn tools
  • [17:14] Kevin’s top LinkedIn profile dos and don’ts 
  • [23:23] Don’t be afraid to pivot and adjust
  • How to tell your professional story on LinkedIn

Resources & People Mentioned

Connect with Kevin Turner

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