Social media isn’t the product. We are.
That’s just one of the realities that revealed itself in this week's conversation with my good friend and host of the OMGrowth Podcast, Lanie Lamarre.
Lanie is an analytics and data expert and the perfect person to deliver the truth behind just how protected and unprotected our data is, even on social media.
Listen in as we pull back the curtain on why ad targeting is getting harder (and why that’s a good thing for consumers), setting privacy boundaries, and how marketers can make the adjustment to keep growing their businesses while respecting the privacy of their visitors.
In this episode of the podcast, we talk about:
- Why social media isn’t so free
- The struggles of targeted advertising in 2023
- The soon end of relying on Google and Facebook for tracking your audience
- Regaining the humanity of our online activity
- The importance of two-factor authentication
- Platforms harvesting your DMs to better target you and your audience
- Why Lanie is only one social media platform
- Why it’s okay if social media isn’t your top sales converter
- The magic of ChatGPT in data-driven decision making
…And More!
This Episode Was Made Possible By:
Social Media Starter Kit Free Course
The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the Guest:
Lanie Lamarre helps online business owners better understand how to responsibly track their digital promotions and campaign efforts... without having to become an analyst or a skeezy marketer to do it.
Website: https://omgrowth.com/
Instagram: https://www.instagram.com/omgrowth/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/243
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