In this week's episode of Search With Candour, Jack Chambers Ward & Mordy Oberstein from Unify Brand Marketing cover how brands can set themselves apart in an increasingly noisy digital landscape.
They discuss how brands can effectively manage their SERPs and audience perceptions. The episode explores the significance of brand mentions, scepticism in digital content, and why solid brand identity is crucial moving forward.
It’s quite a wide-ranging conversation that touches on everything from performance marketing to pro wrestling and baseball, rounding off with Mordy’s expert predictions on the future of branding and SEO.
Follow Mordy
👉Website - https://www.unifybrandmarketing.com/
👉Mordy on LinkedIn - https://www.linkedin.com/in/mordyoberstein/
👉Unify Brand Marketing on LinkedIn - https://www.linkedin.com/company/unify-brand-marketing/
Bluesky
👉Mordy on Bluesky - https://bsky.app/profile/mordyoberstein.bsky.social
👉Unify Brand Marketing - https://bsky.app/profile/unifybranding.bsky.social
Podcasts
👉SERP’s Up - https://www.wix.com/seo/learn/podcast
👉It’s New - https://youtube.com/playlist?list=PLxGhOTUAj8SzDiusE8ThupSmCw9Hds8Mp&si=s9jA6dtjEC2I8mFL
Chapters
00:00 Introduction
02:59 Sponsor: AlsoAsked
04:24 Morty Oberstein's Return and Inside Jokes
06:55 Defining Branded Search and Its Challenges
15:59 The Complexity of Measuring Brand Search
27:28 Nike's B2C Strategy and the Impact of COVID
34:45 Balancing Trust and Skepticism in Branding
35:54 Addressing Skepticism in Marketing
38:01 The NFL and Brand Manipulation
45:07 Skepticism in the Digital Age
46:17 The Broken State of the Web and TV
56:41 The Importance of Brand Alignment
01:03:39 The Future of Brands in the Age of AI
01:08:55 Conclusion and Upcoming Episodes
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