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April 28, 2025 59 mins

Join Jack Chambers-Ward in this episode of Search with Candour as he sits down with Tom Winter from SEO Wind to discuss the future of SEO and AI agents.

Discover how AI agents can optimise your workflow and solve problems using multiple tools.

Tom breaks down the technical aspects and practical applications of AI in SEO, touching on keyword clustering, internal linking, and content creation.

Plus, get insights into the latest trends and the future evolution of search and technology.


Follow Tom Winter

⭐SEO Wind: https://seowind.io/

⭐Tom on LinkedIn: https://www.linkedin.com/in/tom-winter/

Recommendations

⭐Make.com: https://www.make.com/

⭐Hunch Tools: https://hunch.tools/

⭐Crystal Carter - LLM visibility: https://www.wix.com/seo/learn/resource/llm-visibility-vs-seo-kpis

Resources

https://deepmind.google/technologies/project-mariner/

https://ai.google.dev/competition/projects/jarvis-ai-2

Chapters

00:00 Introduction to AI Agents and SEO

00:59 Meet Your Host and Guest

01:38 Understanding AI Agents

04:10 Defining AI Agents and Their Uses

06:04 AI Agents vs. Workflows

09:21 Human Element in AI Processes

15:36 Automating Reporting and Workflows

23:25 Content Creation with AI Agents

29:39 Overcoming Analysis Paralysis in Content Creation

30:49 The Challenge of Internal Linking with AI

34:06 Leveraging Google Search Console for SEO

37:25 The Future of AI Agents in Search

42:44 The Evolution of Search Queries

45:54 The Role of AI Agents in Everyday Tasks

49:22 Monetisation Challenges for AI Agents

51:47 Predictions for the Future of SEO

54:19 Recommended Tools and Resources

57:10 Conclusion and Upcoming Episodes

Mark as Played

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