In this episode of the Search with Candour podcast, Jack Chambers-Ward is joined by special guest, @ItamarBlauer , Host of SEO Unplugged and Senior SEO Director at StudioHawk.
They delve into the evolving landscape of search, focusing on Google’s recent challenges and the rise of AI-driven search platforms.
Amidst the rapid advancements and shifting user behaviours, they explore the critical role of personalisation and the potential paths Google must take to regain trust and market share.
The conversation also touches on the practical uses of AI as a productivity tool, the implications of LLMs in our daily lives, and how SEO professionals should adapt to these changes.
Follow Itamar
👉Website: https://www.itamarblauer.com/
👉LinkedIn: https://www.linkedin.com/in/itamarblauer/
👉SEO Unplugged: https://www.itamarblauer.com/seo-unplugged-podcast/
00:00 Introduction
02:06 Sponsor: AlsoAsked
03:31 Guest Background and Welcome
04:38 Discussion on Google's AI Challenges
12:11 User Behaviour and Search Trends
29:56 Legal and Geographical Challenges for Google
34:27 The Rapid Evolution of Technology
35:04 Legal and Ethical Concerns
35:45 The Acceleration of AI and Quantum Computing
39:11 Google's Struggle to Maintain Trust
49:34 The Importance of Personalization
57:17 Adapting to AI in Marketing
59:35 Concluding Thoughts and Future Episodes
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