In this episode, host Jack Chambers-Ward is joined by Harry Evans from Twelve Twenty Five to discuss the significance of incorporating video content into SEO and social media strategies for 2025.
Together, they explore why video content is a game-changer, share practical tips to get started, and provide insights on engaging your audience effectively.
The conversation covers real-world examples, actionable advice, and touches on evolving technologies in digital marketing.
00:00 Introduction
03:46 Welcome Harry Evans
05:16 The Importance of Video in SEO and Social Media
07:36 Real People, Real Impact
11:19 The Future of Video and Marketing Strategies
18:05 Client Success Stories and Practical Tips
41:17 The Two-Slice Toaster Dilemma
41:25 Marketing to Different Demographics
42:03 The Evolution of Brand Representation
44:05 Creating Engaging Video Content
45:17 Finding Your Voice on Camera
46:11 Overcoming the Fear of Recording
47:54 Practical Tips for Video Content Creation
54:17 The Importance of Consistency
01:01:13 Recommendations and Tools
01:12:58 Upcoming Episodes and Conclusion
Links to follow Harry:
- Twelve Twenty Five: https://www.twelvetwentyfive.io/
- Care Launch: https://www.carelaunch.uk/
- LinkedIn: https://www.linkedin.com/in/h-evans/
Harry's recommendations:
- Handbrake - Open source video encoding: https://handbrake.fr/
- How to Win Friends & Influence People: https://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_People
- The One Thing: https://www.goodreads.com/book/show/16256798-the-one-thing
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