Join Jack Chambers-Ward for a conversation with Greg Finn, co-founder of Cypress North and co-host of the fantastic Marketing O-Clock and It's New podcasts.
The lads discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing. Greg shares insights on the evolving landscape of AI in search, the growing integration of ads, and the importance of adapting to new trends and technologies.
Jack and Greg also discuss how digital marketers should break out of niche silos and pay attention to the broader changes in the industry.
We also learn how much Greg loves revenge.
Spoiler: It's a lot.
Links to follow Greg:
📈Cypress North: https://cypressnorth.com/
🎧Marketing O’Clock: https://marketingoclock.com/
👉LinkedIn: https://www.linkedin.com/in/gregfinn
▶️It’s New: https://www.youtube.com/playlist?list=PLxGhOTUAj8SzDiusE8ThupSmCw9Hds8Mp
Recommendations
🛠️Recommended tool = https://www.scrapebox.com/
📖Never Split the Difference by Chris Voss https://bookspaperscissors.co.uk/collections/business/products/never-split-the-difference-by-chris-voss
📖Radical Candor by Kim Scott - https://www.radicalcandor.com/
💪Reacher on Amazon Prime
📖The Terminal List - https://www.officialjackcarr.com/books/the-terminal-list/
Chapters
00:00 Introduction
01:12 Introducing Greg Finn
02:46 The Importance of Staying Informed in Digital Marketing
04:18 The Evolution of PPC and SEO
05:48 Challenges and Changes in the Digital Marketing Landscape
07:47 The Role of AI in Digital Marketing
11:50 The Future of Search and Digital Marketing
14:21 Adapting to New Trends and Technologies
16:11 The Impact of AI on PPC and SEO
19:17 The Shift Towards Community and Creator-Based Content
36:26 Following Writers and Artists: A Game-Changing Experience
37:01 The Rise of Authenticity in Content Creation
37:54 The Shift in Publishing and Content Creation
38:51 The Future of AI in Search and Advertising
39:34 Challenges and Opportunities in AI-Powered Search
40:12 The Evolution of Ads in AI Search
41:57 The Impact of AI on SEO and PPC
44:41 The Future of Keyword Targeting and Search Behaviour
46:40 The Role of Personas and Broad Match in Advertising
48:16 The Challenges of Data and Reporting in AI Search
54:30 The Future of Subscription Models in Search Engines
57:34 Tools and Recommendations for Marketers
01:03:59 Concluding Thoughts and Future Episodes
Popular Podcasts
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.