Secret Leaders with Dan Murray-Serter
This is the entrepreneurial education I wish I’d had. A few years ago, I thought I'd made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built - especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either... https://www.instagram.com/danmurrayserter https://twitter.com/danmurrayserter https://uk.linkedin.com/in/danmurrayserter Contact: hello@secretleaders.com
Episodes
May 14, 2024 • 75 mins
Nick Sabine, Co-Founder of Resident Advisor (RA), shares his journey of self-discovery and the transformative power of authenticity in leadership and life.
From his early inspiration in the electronic music scene to the challenges of growing a global brand, Nick candidly discusses the struggles of maintaining authenticity, navigating co-founder relationships, and leading through crisis.
A life-altering divorce and a period of sel...
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In the face of failure, do you quit or persevere?
Alden Mills, a former Navy SEAL who has navigated the ups and downs of entrepreneurship. Alden shares the invaluable lessons he learned about failure during his time in the SEALs and how he applied them to his business ventures.
From the brink of bankruptcy to generating nearly $100 million in sales, Alden's journey is a testament to the power of resilience and the importance of sta...
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May 7, 2024 • 84 mins
Success isn't just about having a great product or service.
You know that standing out in a crowded market is tough. But what if you could cut through the noise and build a loyal following that drives real results for your business? Enter the power of personal branding.
Chris Donnelly, Founder of Verb and Lottie, shares his insights on leveraging your personal brand to supercharge your entrepreneurial journey. With over 35 million...
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May 2, 2024 • 15 mins
What happens when a successful home exchange company tries to launch a rental business?
Emmanuel Arnault, CEO of Home Exchange, shares his experience of investing a million dollars in a new rental venture that ultimately failed. Emmanuel dives into the strategic mistakes they made, the challenges of balancing a flagship business with a new side project, and the important lessons he learned about leadership and resource allocation a...
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April 30, 2024 • 70 mins
Can you achieve high performance without losing yourself?
Jake Humphrey, top sports broadcaster, believes the key to high performance is inner contentment.
He shares his radical approach to happiness and achievement. From overcoming bullying to battling imposter syndrome, he's learned that true success isn't about accolades, but about being true to yourself.
Through personal stories and practical tips, Jake offers a roadmap for red...
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April 25, 2024 • 8 mins
Jerry Rosengarten is a seasoned, serial entrepreneur and designer who, somewhat unexpectedly, created a revolution in menswear when he designed the leisure suit. However, the leisure suit's success was short-lived. Jerry reveals how knockoffs and cheaper fabrics flooded the market, ultimately leading to the downfall of his business.
Through his experiences, Jerry imparts valuable lessons for entrepreneurs, emphasising the importanc...
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April 23, 2024 • 72 mins
As a founder, uncertainty is the air you breathe.
Sam Conniff, entrepreneur, bestselling author, and co-creator of the Uncertainty Experts, shares his invaluable insights and strategies for navigating the unknown and transforming your relationship with risk.
Drawing from his experience and the Uncertainty Experts program, Conniff breaks down the mental models and techniques that can help you find stillness and comfort in the face o...
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April 18, 2024 • 17 mins
Alison Caffrey opens up about the perfect storm she faced as a new mom and entrepreneur. With her business reliant on her time and her husband losing his income, Alison found herself answering client emails mere hours after giving birth. She shares her emotional journey, from using alcohol to cope with stress to the realisation that her business needed a complete overhaul.
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April 16, 2024 • 77 mins
As a leader, your number one job is to be an effective communicator.,
Pulitzer Prize-winning journalist and author Charles Duhigg shares his incredible insights and practical strategies for mastering the art and science of effective communication.
Drawing from his new book, "Supercommunicators," Duhigg breaks down the techniques that set apart those rare individuals who seem to have a magic touch when it comes to conversations an...
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April 11, 2024 • 27 mins
Tom McLeod, a serial entrepreneur, shares his wild journey of building 5 companies and surviving a dozen failures. From spy camera apps to failed iPhone tossing games, Tom's story is a masterclass in resilience and failing fast. He reveals the gut-wrenching story of his startup Omni, which despite a successful exit, fell short of his ambitious vision. Tom's key lesson? Take loads of shots, learn from failures, and avoid getting kno...
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April 9, 2024 • 54 mins
There is a problem.
Lawyers and Founders have misaligned incentives.
Daniel van Binsbergen, lawyer turned founder, shares his perspective on tackling legal challenges in the startup world. Having Founded and exited Lexoo, a legal marketplace, DVB bridges the gap between the legal world and the entrepreneurial mindset.
From prioritising legal matters and managing risk tolerance, to fostering a productive relationship with your law...
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April 4, 2024 • 10 mins
Failing Forward! An Opera Singer's Lessons in Resilience and Reinvention
From the opera stage to executive coaching, Caroline Dowd Higgins exemplifies resilience and courage. She recounts her promising opera career's harsh realities, including a pivotal breakdown and questioning if the sacrifices were worth the suffering. With wisdom, Caroline shares lessons on recognising when to pivot, seeking feedback, and embracing her mantra: ...
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April 2, 2024 • 77 mins
“99% of successful businesses don’t have a strategy”
Alex Smith, a renowned business strategist who argues that real strategic skill isn't about getting caught up in overwhelming complexity, but about identifying key differences that set you apart from competitors. To bring these ideas into reality, Alex and Dan break down brilliant yet straightforward strategies used by companies like Southwest Airlines, Nintendo, Grenade bars, an...
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March 28, 2024 • 15 mins
Jess Dante, the Founder of Love and London, shares her company's cautionary tale of attempting to launch a new product based on customer demand. Despite months of hard work and a compelling marketing push, the much-anticipated launch fell flat, leaving them with a mere single booking in the first 24 hours. What went wrong?
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March 26, 2024 • 69 mins
What if the secret to getting more done, is having more fun?
In this episode we speak with Ali Abdaal - YouTuber, doctor, author and Founder who has built a business around his own personal brand. Ali shares his approach to being more productive by simply making work feel like play.
Ali explains the science behind why we're more motivated when something feels like a game rather than a chore. He provides practical tips for turning b...
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March 21, 2024 • 9 mins
Andrew Wordsworth is the Managing Partner of Sustainable Ventures, an investment fund which has developed Europe's largest cluster of sustainability startups. But the first venture he backed (and was the Chairman of) was a disaster - and what’s strange is it had all the ingredients to be a mega business...
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March 19, 2024 • 62 mins
Finding the ideal Co-Founder is one of the most critical decisions a Founder will make.
In this episode, Alice Bentinck, CEO and Co-Founder of Entrepreneur First, shares how to create world class productive partnerships and finding your market edge. With over a decade of experience building entrepreneurial teams that have created businesses worth billions, Alice has seen what it really takes to get a business of the ground in the f...
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March 14, 2024 • 13 mins
Mussayab Ehtesham sunk $30,000 of his savings into an e-commerce product that completely flopped. Instead of quitting, his obsession with entrepreneurial freedom drove him to learn from that costly failure and iterate relentlessly until he cracked the code and built a $1M private label business.
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March 7, 2024 • 10 mins
Mike Connelly was a top telecoms salesman who decided to strike out on his own. His new venture, Simple Cloud Communications, quickly landed clients thanks to Mike's sales prowess. But he struggled immensely to service those customers without strong technical operations skills.
Mike learned first-hand that even star employees can falter as solo Founders if their skillsets are too one-dimensional, but by embracing the right partner ...
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February 29, 2024 • 17 mins
After winning The Apprentice, Joseph Valente expanded his plumbing and gas business to a national scale. Unfortunately, it wasn’t long before the markets changes and Joseph had to rebuild his new business from the ground up.
He followed in the footsteps of his mentor, became his apprentice, and has gone on to teach others how to avoid his failures and replicate his successes.
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