146: Crystal Ball + Easing Anxieties with Christina Brady

Crystal Balls for Sales: Predicting Success with Luster

In a world where every conversation feels like an episode of "Survivor," wouldn’t it be nice to have a crystal ball? Enter Luster, the game-changing platform that’s part AI, part magical sales genie, and fully committed to taking the anxiety out of closing deals. Christina Brady, the brainchild behind this innovation, joined Adam Snider for a lickety-split chinwag which was as enlightening as it was entertaining.  We purposefully left the sound shenanigans of our TOTALITY 2024 permeating the few minutes together, in hopes you'll subliminally be piqued to join us in 2025.  Diabolical, we know.  

 

Shiny Beginnings

Kicking off with the intrigue of human error, Christina explains the essence behind Luster. It’s named after that inevitable sparkle in the "eye of a master"... someone who knows their stuff, radiates confidence, and leaves us all going, "Wow, tell me more!" Luster is all about practice, yet...  it's not your basic, slapdash run-through. It’s an AI-powered platform that maps out your skills, predicts the gnarly wee mistakes ya might make on that all-important sales call, and helps you sidestep them with precision, and your own uniqueness. 

 

Inside the Crystal Ball

Adam, ever amazed, queries the spooky accuracy of Luster’s predictive charms. Christina paints a picture: imagine a prospecting call, an intricate dance of rapport building and masterful closing. Luster’s AI learns from your past faux pas and preps you to iron out those kinks before your next call. It knows what’s tripping you up—be it price discussions or battling objections—before you even lul your customer to sleep with the dreaded "uhm…."

 

Totality Tales

The conversation swirled into the exciting atmosphere of our Totality 2024 Workshop Conference, where Christina, Knighted Queen of the speaker circuit, was gathering intel and racking up frequent flyer points. Amidst a sea of innovators and Rebels, she’s a breath of fresh air. Her mission? Seek out those subversive superstars breaking the mold. After all, looking like the typical SaaS founder? Tiresome. Instead, be the cheeky, quirky disruptor.

 

Sales, Sins, and Surprises

Adam continues peeling back the layers, searching for the core wisdom of sales blunders. Christina hits him with the hard truth—all conversations shouldn’t be opportunities to sell. Shocking, right?! It’s the age-old "Always Be Closing" that's got the boot for a curtsy to curiosity. The modern sales Superhero listens, leads with empathy, and lets go of that desperate urge to cling to their quotas like a lifeboat. Creating experiences is the lighthouse Rebels steer towards.  

Adam had his "eureka" moment—sales isn't supposed to be about manipulation or pushy tactics reminiscent of sleazy movie plots. It’s about connection; it’s about genuine curiosity. Cue Ted Lasso "be curious, less judgmental."  Adam’s right there with her, reminiscing about those moments of post-call regret we all know too well. But Luster is here to save the day, swapping facepalming frustration with opportunities for authentic connection.  

 

Preparing for the Spotlight

As the finale draws near, Christina teases an exciting, mysterious adventure she’s ready to unveil with Luster. Adam’s keen, but the curtain stays clos