Launching a New Personal Training for Perimenopause Business Grassroots

A huge welcome back to our 2024 summer intern, Hope Ogg. 

We checked in with Hope one year after her graduation from ISU to hear about her journey:

• New personal training for perimenopause business 
• Grassroots delivery method 
• Her no email list, no website business growth 
• A new opportunity on the West Coast
  
  
  

My Guest:

Hope Ogg previously worked a summer with Debra and learned amazing skills to help her branch out and create my own business training women!

 

Questions We Answer in This Episode:

• [00:02:45] What have you been doing both before, during and since your internship ended?
• [00:04:33] With your experience coaching during your 4 years at Iowa State, who were your clients? How did you start coaching? Where was your experience? 
• [00:08:10] How is life changing now making you think about other opportunities? 
• [00:16:58] What kind of business goals do you have in the next year? 
• [00:18:24] Are you in the process of testing funnel components to reach new clients? 
• [00:20:42] Perimenopause, affecting women from late 30s to mid 50s, is a hot topic and a niche opportunity. Among athletes, active and inactive women, a narrow focus helps a customer feel seen and heard and a broad one feels too generalist. Who are you going to try to target with your messaging? 
• [00:23:38] How will you connect with your clients, attract new customers and enroll them? 

 

Hope’s Journey on Her Perimenopause Business Grassroots

 

Post-Graduation

• Worked with a strength and condition business and an orthopedic clinic.
• Trained middle school, high school and D2-D3 athletes with sports performance on speed and strength.
• Currently embarking an opportunity with a gym to coach women in menopause.
• Started Hope Strength Studio in October 2024, training women with a 6-week program of increment training in-studio and online.
• Teaches a pelvic floor class teaching how to engage the core.

Connecting to Clients

• Social media posting and direct messaging.
• Know the program and time suitable to the client.
• Direct the client to the 6-week program on Newie app.

 

Strategy