In this episode, I'm breaking down the fundamental differences between Pinterest and Google SEO, exploring why user intent shapes everything from content creation to keyword strategy. You'll discover how Pinterest users are in exploration and planning mode, saving ideas for future inspiration, while Google users seek immediate information and action.
I'll walk you through platform-specific optimization strategies, reveal how their algorithms prioritize different signals, and share a smart cross-platform approach that lets you leverage both for maximum impact. Whether you're a blogger, business owner, or content creator, understanding these differences can dramatically improve your visibility and engagement across both platforms.
By the end of this episode, you'll have a clear roadmap for creating content that captures users at every stage of their journey - from Pinterest's early inspiration phase to Google's decision-making moments.
Before we dive in, Q4 is Pinterest's magic season - searches skyrocket for products, decor, travel, and recipes. It's prime time to get in front of new customers, but don't wait until October to optimize. If you need Pinterest marketing support, book a call with our team at simplepinmedia.com/services and we'll point you in the right direction.
Adobe article mentioned: https://www.adobe.com/express/learn/blog/pinterest-as-a-search-engine
Tailwind article: https://www.tailwindapp.com/blog/pinterest-seo-vs-google-seo
Tailwind Keyword Tool
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Here are some helpful links from the podcast:
🗒️To get full show notes, visit Simple Pin Media and click on articles.
🗞️Make sure you grab our newsletter – Pinterest Made Simple
📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.
🎬 New to Pinterest → get started here with 4 videos!
Other helpful links:
Our YouTube channel – tons of Pinterest tutorials
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