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June 14, 2025 32 mins
How do you stand out in a crowded market? Jim Gillis, owner of KRRJ Collectibles, reveals how tapping into micro-niches and leveraging celebrity partnerships can skyrocket your brand’s credibility and carve out your own lane. Whether you're just starting or looking to level up, this is the strategy you didn’t know you needed. 00:00 Introduction 00:38 From Candy Bars To Funco Collectibles 07:39 How To Use Micro-Niches To Carve Your Own Path 15:35 The Visioneer Game! 21:24 How To Use Celebrity Partnerships To Increase Brand Perception 29:09 Final Thoughts: "Don't Make People Think!" 31:34 Shorts / Credits Support small business owners, like you, celebrating BIG breakthroughs by supporting Small Business Celebration's Patreon page at: https://www.patreon.com/smallbusinesscelebration! As well as our sponsors for this episode: Mike Saba: https://msaba.watsonrealty.com Reach out to us at: https://smallbusinesscelebration.com Read our blog at: https://smallbusinesscelebration.com/blog Reach out to our guest at: www.instagram.com/krrjcollectibles/ #MicroNicheMarketing #CelebrityBranding #BusinessGrowthTips #KRRJCollectibles #EntrepreneurLife #NicheMarketing #BrandStrategy #SmallBusinessHacks #MarketingTips #creativebranding https://youtu.be/NGaXNMPQe2c
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