Episode 358 – How to Use Video to Grow Your Small Business Without Fancy Gear or Fear
If you know you should be doing more video in your business but feel overwhelmed, tech-resistant, or a little camera shy — this episode is for you!
In this week’s chat, I’m joined by Caleb Maxwell from Hebron Films — a regional Victorian video strategist who breaks down how small business owners can start creating better video content without fancy gear, big budgets, or overthinking it.
We talk about:
🎯 Why video isn’t the goal — the outcome is
📽️ How to use video strategically (without wasting time or money)
🧠 Simple mindset shifts to help you get confident on camera
🛠️ AI tools and techniques to make video production easier and more repeatable
📈 Why episodic content (like “Part 1, 2, 3”) is working right now — and how to use it in your own marketing
This conversation is jam-packed with practical tips, real stories, and a healthy dose of “you’ve got this” encouragement.
👉 Go have a listen now — and check out the full show notes at: www.socialmediaandmarketing.com.au/358
🎟️ And if you haven’t grabbed your ticket for the 2025 Social Media and Marketing Conference, now’s the time! Early Bird ends soon and you can now pay in 4 instalments: Get your ticket here
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here:
Popular Podcasts
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com