Episode 358 – How to Use Video to Grow Your Small Business Without Fancy Gear or Fear
If you know you should be doing more video in your business but feel overwhelmed, tech-resistant, or a little camera shy — this episode is for you!
In this week's chat, I'm joined by Caleb Maxwell from Hebron Films — a regional Victorian video strategist who breaks down how small business owners can start creating better video content without fancy gear, big budgets, or overthinking it.
We talk about:
🎯 Why video isn't the goal — the outcome is
📽️ How to use video strategically (without wasting time or money)
🧠 Simple mindset shifts to help you get confident on camera
🛠️ AI tools and techniques to make video production easier and more repeatable
📈 Why episodic content (like "Part 1, 2, 3") is working right now — and how to use it in your own marketing
This conversation is jam-packed with practical tips, real stories, and a healthy dose of "you've got this" encouragement.
👉 Go have a listen now — and check out the full show notes at: www.socialmediaandmarketing.com.au/358
🎟️ And if you haven't grabbed your ticket for the 2025 Social Media and Marketing Conference, now's the time! Early Bird ends soon and you can now pay in 4 instalments: Get your ticket here
🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/
🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge
🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/
🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
🔴⭕ Purchase a copy of my new book Small Town Big Impact here:
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