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August 25, 2025 24 mins

Ready to give LinkedIn another chance? In this episode of the Small Business Made Simple Podcast, I chat with LinkedIn expert Kate Merryweather, who shares why LinkedIn isn’t just another social platform — it’s a goldmine for small business owners ready to be more visible, connect with the right audience, and grow their business.

Kate reveals why copy-pasting your Facebook or Instagram strategy won’t work, how the LinkedIn algorithm differs across countries, and why being just 10% braver than others can make you stand out online.

Whether you’ve tried LinkedIn before or you’re curious about making it your go-to platform, Kate’s insights will give you the confidence (and the strategy) to show up smarter.

Plus — she’s joining me live at the Social Media & Marketing Conference on Friday, 29th August 2025 in Melbourne. Don’t miss her expert tips in person! Tickets available here: https://www.socialmediaandmarketing.com.au/conference 

👉 Tune in now and discover how LinkedIn could be the platform that finally works for you.

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