Marketing Campaigns via Text Messaging: Good or Bad?

Overview:

In this episode of the SMB Community Podcast, hosts James and Amy discuss the pros and cons of text marketing campaigns for IT businesses, emphasizing their annoyance and potential limited use for alerts and existing clients. They provide updates on recent IT security threats, including Microsoft's vulnerability in SharePoint servers and the Ingram Micro ransomware attack. The hosts also address industry events such as ChannelCon and news about Apple’s upcoming foldable iPhones. Additionally, they highlight recent acquisitions, such as Kaseya's confirmed purchase of Technology Marketing Toolkit led by Robin Robins. The episode concludes with a discussion of top cities for jobs and small business opportunities in the U.S. 

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Chapter Markers:

00:00 Introduction and Welcome

02:05 MSP Question of the Week: Text Marketing Campaigns

10:46 Industry News: Microsoft SharePoint Attacks

13:11 Ingram Micro Ransomware Attack

15:47 Apple's Foldable Technology

18:22 Kaseya Acquires Technology Marketing Toolkit

20:54 Upcoming Event: Channel Con  

26:25 Conclusion and Farewell

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About Shannon Bingham:

Shannon Bingham is an Omaha-based entrepreneur and beauty industry leader who co-founded Seven Salon & Boutique in 2004, earning national recognition such as Salon Today’s Top 200 Fastest Growing Salons. A professionally trained cosmetologist, she's also an international brand educator for TIGI and IGK, Vice‑Chair of Nebraska's DHHS Board of Cosmetology, and an award‑winning photographer. In recent years, Shannon has leveraged her platform as Mrs. Nebraska International 2023 and Mrs. Midwest International 2024 to advocate passionately for adoption awareness, sharing her personal journey and inspiring local families.

 

Learn more about Shannon at https://linktr.ee/shanbingham

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New Book Release:

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