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June 17, 2025 17 mins

A real estate license isn’t just for selling homes. It’s a whole launchpad…if you know how to use it right. 

If you’re a great agent, you’re doing way more than unlocking doors and writing offers. 

You’ve got skills that can help you stand out and stack your income.

In today’s market, the old playbook won’t cut it. 

Inventory is tight, interest rates are still high, and the NAR settlement changed the game. Agents who stick to business-as-usual are getting left behind. 

It’s not just about closing deals anymore. It’s about thinking bigger, leveraging your skill set, embracing tech tools like AI, and getting creative with things like expired listings and renovation loans. 

Everyone’s got access to the MLS… but what you do with it? 

In this episode, I’m breaking down exactly how I turned one real estate license into a six-figure, multi-stream business.

You’ll hear how top producers are using AI to revive expired listings, bring real value to sellers, and guide buyers with smart financing options like the 203K loan. 

With limited inventory and high interest rates, we have to think creatively to get people off the bench. -Marki Lemons Ryhal

 

Things You’ll Learn In This Episode

  • The skill stack strategy
    How do you leverage one real estate license into a business that includes teaching, speaking, and consulting?

  • How to elevate expireds
    What’s the secret to turning expired listings into signed clients using AI-powered visual tools?

  • Value that speaks louder than scripts
    Why do styling guides and tech-based insights beat any sales pitch and get homeowners to call you back?

  • The 203K Advantage
    How can you use renovation loans to create urgency, secure offers, and add more value in buyer conversations?

 

About Your Host

Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. 

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

 

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Mark as Played

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