Stop Winging It: How to Win More Clients With Personality Data w/ Jay Groah

In real estate, we’re expected to connect with every personality type under the sun. That usually means working really hard to match how someone else communicates.

Most of us are doing it on the fly. Winging it. Pivoting mid-conversation and crossing our fingers that our style clicks with theirs. That might have cut it back in the day, but now it’s a liability.

What if you could walk into every client meeting already knowing how to win them over?

That’s exactly what myYenta gives you: the blueprint to connect, build trust, and close the deal, by aligning with your client’s psychology from the start.

Jay Groah knows this world inside out. He’s been a practitioner, flipper, and coach for nearly two decades. 

But it was one mismatched homebuying experience that sparked the idea for a tool that’s now boosting conversion rates for teams, brokerages, and even MLS boards.

In this episode, Jay breaks down how top agents are using personality data to reduce friction, cut dead weight, and close more deals with less time wasted on people who were never a match to begin with.

 

In real estate, we literally deal with 100% of the world's population. People discount our intelligence, but we expertly communicate with absolutely every personality type out there. -Jay Groah

 

Things You’ll Learn In This Episode 

• The referral-killing mistake agents don’t see coming
  You matched your client with a top-producing agent, but the deal fizzled. How do personality mismatches kill great referrals?
  
  
• The conversion advantage you’re probably ignoring
  Teams using myYenta’s personality alignment tool are seeing 15%+ increases in conversion. What are they doing differently, and why does it work before you ever meet the client?
  
  
• The truth about being a real estate chameleon
  We’ve been taught to mold ourselves to every client. But what if some personalities just aren’t a good fit? Could knowing that early make you more money, not less?

 

Guest Bio

Dr. Jay Groah is the CEO of myYenta, award-winning Realtor, serial house-flipper, and the only tech founder you’ll ever meet who moonlights as Eufegenia Housefire, a divine little old lady with a flair for matchmaking (and mischief). When he’s not revolutionizing how professionals connect with clients—think more referrals, more loyalty, and a lot less boring using the brilliance of AI and Personality Analysis—he’s probably building wild epoxy furniture, puffing on a good cigar, or nerding out over classic cars using his metric ton of academic degrees. Serious about results, never about himself, Dr Jay lives by one rule: if it’s not fun, it’s not worth doing. Whether he’s teaching, speaking, or just living out loud, he brings joy, curiosity, and a dash of eccentricity to everything he touches. To learn more and get a 30-day free trial, visit https://myyenta.com/. 

 

About Your Host

Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. 

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washin