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March 4, 2025 16 mins

In today’s market, every real estate agent is searching for a unique value proposition that will get them more listings and get them paid by buyers. 

What most agents don’t know is that they might already have the ultimate value proposition sitting under their noses…or rather sitting in their active listings! 

Many homes on the market qualify for down payment assistance, and by simply choosing to hire you as their agent, people could get $20k or more. In other words: some listings have an anointing on them, and you can leverage them to earn six figures.

In this episode, I share the strategy real estate agents are sleeping on, and how to implement it in your own business. 

 

Things You’ll Learn In This Episode 

  • The listing anointing 
    How can we win more sellers and buyers with down payment assistance? 

  • The ultimate client attraction strategy 
    How do we become so knowledgeable in down payment assistance that people flock to us?

  • How to earn six-figures in real estate
    Why are agents who are specializing in down payment assistance outearning everyone else?

About Your Host

Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. 

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

 

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Mark as Played

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