I am in conversation with Sundar Rajan, a serial entrepreneur, currently the founder of OneMyle, a platform that seeks to address the needs of hyperlocal digital marketing in neighborhoods. He was earlier the co-founder of JustBooks, a lending library chain, supported by an innovative technology platform.
Sundar reflects on his journey from a software developer to an entrepreneur, sharing his experiences and challenges along the way:
Early Career in IT:
- He worked in IT, building software for banking and financial services.
- His exposure to implementation and user experience shaped his professional growth.
Transition to Entrepreneurship:
- His entrepreneurial journey began unexpectedly with a family-run library project, Just Books, which turned out to be a success.
- He faced challenges balancing a job with entrepreneurship and gradually pivoted to focus on growing the library business.
Expansion and Challenges of Just Books:
- The business grew organically to over 60 libraries across cities, driven by franchising.
- He adapted to changes like the rise of digital books and evolving customer behaviors.
Shift to OneMyle:
- After exiting Just Books, he started OneMyle, a digital marketing platform aimed at connecting local businesses, communities, and creators.
- He shared insights into shaping the platform, testing features, and learning to target specific personas, including local creators.
Personal Practices and Reflections:
- Sundar emphasized the importance of reading code, context switching, and his method of note-taking (emails to himself) as tools for managing stress and priorities.
- He candidly discussed the unpredictable nature of entrepreneurship and the learning process involved.
Sundar Rajan is an Entrepreneur, Co-Founder Onemyle, JustBooks
Technology & Entrepreneurship remain big areas of interest.
Worked in IT industry for 15 years, before turning Entrepreneur.
While in IT, was involved in software
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