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February 20, 2023 59 min
PODCAST: Martin Jarmond (@MartinJarmond), UCLA Director of Athletics, joins this week’s edition of Sports Business Radio. Jarmond, who was hired by the Bruins in 2020 and is one of the youngest Athletic Directors at a Power 5 conference, discusses the rich history of UCLA athletics (120 national championships) and how that history is being taught to current UCLA athletes, UCLA’s pending move to the Big Ten Conference and what that means for their student athletes and to the university from a financial standpoint, how the university is assisting its student athletes with navigating NIL (Name, Image & Likeness), playing in the competitive Los Angeles sports and entertainment market and UCLA’s apparel deal with the Jordan Brand. LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. WATCH Sports Business Radio on our YouTube channel at Follow Sports Business Radio on Twitter @SBRadio and on Instagram @SportsBusinessRadio. This edition of Sports Business Radio is presented by Boingo (@Boingo). Now more than ever, staying connected is what matters most. Email to find out more about how Boingo can help your venue stay connected. Visit This week’s edition of Sports Business Radio is also presented by Morgan Stanley Global Sports & Entertainment. Morgan Stanley Global Sports & Entertainment is a division of Morgan Stanley Wealth Management dedicated to serving the unique and sophisticated needs of elite and professional athletes, entertainers, executives, creators, and other top talent and professionals in the sports and entertainment industry. The division consists of over 200 Financial Advisors with the Global Sports & Entertainment Director/Associate Director designation, several of whom are former professional and collegiate athletes who once embarked on a similar journey to that of today’s talent, leaders, executives and creators. Visit to learn more. #UCLA #Bruins #BigTen #NIL #NCAA #CollegeSports #StudentAthlete #MartinJarmond #SportsBusiness  Learn more about your ad choices. Visit
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