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January 31, 2023 67 min
Rachel Baker (@RachRoseBaker), General Manager of Duke University Men’s Basketball, joins Sports Business Radio for a conversation from the campus of Duke University in Durham, North Carolina. Baker, who had previously worked at Nike and in the NBA and WNBA, was hired to this newly created position at Duke in June 2022. In this exclusive position, Baker specializes in helping players enhance their personal and professional skill sets, capitalize on strategic partnerships including NIL opportunities and work to support players in navigating the opportunities and challenges that come with being a student-athlete at the highest level. Baker discusses her career path thus far, being a woman working in the sports industry, leading an elite men’s basketball program and what Duke is doing specifically to help its student-athletes with everything from navigating NIL deals to supporting their mental health. We also look inside of Duke University men’s basketball program - from how the program taps into its incredible network of Duke basketball alumni to how the Kameron Krazies secure tickets to home basketball games at Cameron Indoor Stadium. Also on this week’s edition of Sports Business Radio, Sandra L. Richards (@SandraLRichards), Head of Morgan Stanley Global Sports & Entertainment, joins Sports Business Radio Host Brian Berger for a major announcement about a partnership between Morgan Stanley GSE and Sports Business Radio. This week’s edition of Sports Business Radio is presented by Morgan Stanley Global Sports & Entertainment. Morgan Stanley Global Sports & Entertainment is a division of Morgan Stanley Wealth Management dedicated to serving the unique and sophisticated needs of elite and professional athletes, entertainers, executives, creators, and other top talent and professionals in the sports and entertainment industry. The division consists of over 200 Financial Advisors with the Global Sports & Entertainment Director/Associate Director designation, several of whom are former professional and collegiate athletes who once embarked on a similar journey to that of today’s talent, leaders, executives and creators. Visit to learn more. #DukeNation #Duke #RachelBaker #Basketball #NBA #WNBA #Nike #WomeninSports #WomeninBusiness #MorganStanley #SandraRichards #FinancialEducation #SportsBusiness  Learn more about your ad choices. Visit
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