Will Super Bowl LIX be the most watched yet? Plus, how the LA Rams are transforming the NFL stadium experience

As anticipation builds for Super Bowl LIX, Sam Carp, Steve McCaskill and Josh Sim discuss what they’ll be looking out for when the Philadelphia Eagles take on the Kansas City Chiefs in New Orleans this weekend.

After a quickfire quiz to determine which of the two teams is winning the commercial battle off the field, the trio talk through the big business around the NFL’s championship game, what to expect from the broadcast on Fox, and the commercials already catching their eye.

In part two of the show, Steve is joined by Marissa Daly, the vice president and general manager of media for the Los Angeles Rams, to hear how the franchise is using real-time data to generate immersive highlights for the infinity screen at SoFi Stadium.

Content we mentioned:

1. NFL commercial guide
2. Chiefs v Bills becomes most-watched AFC Championship game in NFL history
3. Roger Goodell: NFL media rights “undervalued”, contract opt-outs offer “significant opportunity”
4. Super Bowl commercials on Fox sell for record ‘US$8m’
5. Stella Artois | David & Dave: The Big News
6. When Sally Met Hellmann's :30 - Super Bowl Commercial 2025
7. NFL teams ‘not allowed’ to launch on Bluesky
8. LA Rams become first NFL team to provide data-driven in-stadium highlights