More than a sponsor: How Dove is tackling girls' sports dropout crisis

To mark International Women's Day and shine a light on the barriers facing young girls in sport, SportsPro's Katie Preston and Elena Kouyoufa – co-hosts of the newly launched NEW ERA podcast – sit down with Stacie June, Global Head of Education & Advocacy at Dove, to explore how the personal care brand is tackling the dropout crisis.

Last year, Dove was among 11 brands inducted into the Laureus Sport for Good Index, recognised for its efforts in driving positive impact through sport. Central to this is the Body Confident Sport initiative, a partnership with Nike aimed at redefining body confidence and keeping more girls engaged in sport.

 

On this episode, we discuss:

• Why girls are dropping out of sport at twice the rate of boys, and how brands can help reverse the trend
• The power of purpose-driven partnerships and the role of brands outside of sport in driving real change
• How Dove is using its platform to challenge beauty standards and build a more inclusive sports culture

 

Find out more about NEW ERA here