British Cycling is one of the jewels in the crown of UK Sport but has endured its struggles in recent years, both in terms of governance and commercially.
Jon Dutton joined the NGB as CEO, having previously served in the same role at the delayed Rugby League World Cup 2021, and has set about re-establishing a high-performance culture at British Cycling. Given that experience, Dutton was the ideal guest to join SportsPro CEO and NorthStar Solutions Group CEO Chris Collins to discuss the delivery of the strategies required to achieve those goals in the business of sport.
Over six instalments of this special series from SportsPro and strategy realisation specialist NorthStar, we'll be hearing from top leaders across the sports industry with the primary objective of uncovering what it really takes to win in their field. Subscribe to the SportsPro Podcast feed to make sure you don't miss an episode.
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