Talking points:
- What is the role of the #SportOnSocial report? - (1:27)
- Are there any lessons to put into practice from the report? - (5:08)
- Will the report have any impact for the 2023 Cycling World Championships? - (12:08)
- How do you build a social strategy for so many different disciplines? - (16:13)
- The role of athletes in telling stories on social - (23:40)
- Integrating partners into the strategy - (30:02)
- How to nail sport for purpose messaging - (34:30)
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