Livewire Sport's Pranav Soneji on encouraging greater diversity and wider opportunities in the industry

SportsPro editor at large Eoin Connolly speaks to Pranav Soneji, founder and director of Livewire Sport, about the digital content agency's Diversity in Digital Mentoring scheme and the need for a broader range of voices in the industry. 

Soneji - a former BBC journalist who now works with partners including the Premier League, F1 and the NFL - highlights the need to create pathways for people from minority ethnic backgrounds in the UK, people with disabilities, those from underprivileged beginnings and those living beyond major sports industry centres like London. He discusses how his own experience has shaped his plans for the programme, the effects of phenomena like studied informality, and why diversity will lead to better quality work.