961: How to Land Celebrity-Level Press Without Being Famous (Yet)

You don’t have to be Oprah, the Beach Boys, or a big box brand to land major press, but you do have to know what you’re doing. During this episode, I talk to Lydia Bagarozza, the co-founder of Visibility on Purpose. With more than 4000 media placements in outlets like Forbes, Entrepreneur, and more, she’s making top-tier press accessible for small brands and founders without hiring a publicist. On this episode, she’s giving away all her best secrets, so let’s dive in.  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Visibility on Purpose: The Origin Story [0:00:53]   Why You Don’t Have to be Famous to Be Featured. [0:04:29]  How to Find Where You Want to be Featured. [0:07:38]  The One Thing Most People Get Wrong About Pitching. [0:11:16]  What You Need to Do Before You Even Start. [0:22:18]  Fighting Overwhelm and Imposter Syndrome. [0:28:17]  How to Know When It’s Time to Hire PR Help. [0:38:05]  The First and Simplest Step You Can Take Today. [0:44:24]  Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices