In what military historians are calling “the most passive-aggressive conflict since the invention of office politics,” the decades-long rivalry between Microsoft Windows and Apple’s macOS has finally escalated into full-scale digital warfare, complete with propaganda campaigns, defector scandals, and one particularly devastating ninja attack that nobody saw coming.
To be, or not to be—that is the question that has plagued computing since the dawn of the graphical user interface. Whether ’tis nobler in the mind to suffer the slings and arrows of outrageous Microsoft Windows updates, or to take arms against a sea of compatibility troubles by embracing the walled garden of Apple MacOS. For in that sleep of brand loyalty, what dreams may come when we have shuffled off this mortal coil of tech support calls and discovered that our chosen platform has betrayed us to our enemies?
The war began innocently enough, as most great conflicts do, with a simple advertising campaign that would make Machiavelli weep with admiration.
Source: TechOnion.org
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