#11: Unlocking the Power of Content for Associations with Hilary Marsh of Content Company

So much of an association’s value proposition is delivered through content. 

Whether you’re struggling to streamline your content efforts or looking to maximize engagement and revenue, this episode will equip you with practical strategies to elevate your association's impact. 

We're diving deep into the vital role content plays in driving membership engagement, delivering mission-aligned value, and boosting non-dues revenue for your association.

Joining us today is Hilary Marsh, President and Chief Strategist of Content Company—a consultancy specializing in content and digital strategy for associations, nonprofits, and corporations. 

Hilary brings her wealth of experience, from her early days navigating the transition from print to digital to her current work helping major associations get the most out of their content.

You’ll learn:

• Why content is central to an association's existence
• How to develop a cohesive content strategy
• The value behind creating empathy-based personas 
• Invaluable tips on ensuring your content strategy aligns with both individual and organizational goals 
• Why ungated content can be a game changer for your membership growth

About the guest:

Hilary Marsh is the Founder and Chief Content and Digital Strategist at Content Company, Inc. She has extensive expertise in content strategy, content management, and web operations, leading multidisciplinary digital projects spanning web, social media, and e-communications for associations, nonprofits, and corporations in multiple industries. An experienced strategic communicator, Hilary has created digital strategies, developed content strategies and management plans, managed social media guidelines and channels, built e-newsletter programs, written digital content, helped organizations choose content management systems, and more.

Resources:

Read the ASAE Foundation’s research: Content Strategies for a Changing World

Learn about empathy-based personas.

Recommended reading: Content Strategy for the Web 

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