#16: Leading Through Service with Shan Haugabrook of the Atlanta Apartment Association

If your organization is facing challenges with member retention or engagement, this conversation is a must-listen. Today, we’re exploring the power of service-driven leadership and its transformative impact on association growth. 

We’re diving deep into the strategies and principles that build thriving associations, beginning with strengthening your core membership. 

Our guest, Shan Haugabrook, CNP, Senior Director of Member Relations & Engagement at the Atlanta Apartment Association (AAA), has been recognized for her leadership by both the GSAE and ASAE. Her leadership philosophy extends beyond formal titles—focusing on service, connection, and tangible support for members.

You’ll learn:

• How to develop personalized communication strategies that deepen member relationships.
• The significance of offering value-driven programming to enhance member satisfaction.
• Tactics to inspire collaboration and teamwork within your organization.
• How to create service initiatives that foster long-term impact.
• The importance of ongoing learning and development for both leaders and members.

About the guest:

Shan Haugabrook, CNP, is the Senior Director of Member Relations and Engagement at the Atlanta Apartment Association. She oversees daily operations and leads a 150+ member volunteer force, driving an annual membership renewal and recruitment campaign. Shan previously served as Director of Membership, Education, and Administrative Services at the Georgia Nurses Association, where she managed an education program generating over $1.2 million annually. She is a member of ASAE and GSAE, a 2020 GSAE Sharon Hunt Emerging Leader Award recipient, a GSAE Leadership Academy alumna, and an ASAE DELP Scholar. Shan is also a devoted volunteer in her local community. 

Resources:

Recommended reading: Dare to Lead

Explore more on member retention and engagement. 

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