#18: How to Meet Members Where They Are with Mike Skiados of The National Association of Professional Insurance Agents

To effectively serve members, associations must first understand them—their priorities, preferences, and the ways they consume information.  Today, we’ll explore the art of meeting members where they are to ensure they feel seen, heard, and engaged. 

Our guest is Mike Skiados, MBA, CAE, and CEO of the National Association of Professional Insurance Agents (PIA). Prior to this role, Mike served as the director of membership for several organizations, including the American Institute of Architects and the American Speech Language Hearing Association. 

Mike speaks about his omni-channel approach to member relations which adapts to changing content consumption patterns. He also discusses the need for a clear value proposition and tangible benefits to attract and retain members. Plus, Mike talks about how to create a “North Star” for your organization to guide its growth long into the future. 

You’ll learn:

• Mike’s “listen-first” approach to leadership.
• How to craft messages with a powerful call to action to drive engagement.
• The art of an omnichannel approach to reach a more diverse and younger audience.
• How to utilize member feedback and experiences to shape effective programs and services that provide tangible ROI.
• Strategies to lead with integrity, supportiveness and a forward-thinking mindset. 

About the guest:

Mike Skiados MBA, CAE, CEO of The National Association of Professional Insurance Agents is a leader in association growth and management with more than 20 years of experience running membership, education, marketing, and operations for a variety of large associations.  He most recently served as managing director of membership strategy and engagement with The American Institute of Architects. In prior roles, his contributions have resulted in significant growth in membership and engagement, and new ways to unite association chapters. He held key positions with the American Speech-Language-Hearing Association, American Society for Clinical Pharmacology and Therapeutics, and ASAE, The Center for Association Leadership.

Resources:

Recommended reading: The 48 Laws of Power. 

Explore more on membership retention and growth strategies. 

Visit: https://www.naylor.com/

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