#20: Integrating AI for Associations with Michael Reed of the American Fence Association

Technology isn’t something to fear—it’s a powerful tool that can propel your association to new heights. Today, we’ll speak with a leader who used both data and new technology like AI to transform his association. 

In this episode, we’re joined by Michael Reed, Executive Director of the American Fence Association. With over 25 years of experience working with associations and their leaders, Michael brings a wealth of knowledge in organizational development. He’s not only an expert in the field but also an entrepreneur who founded a technology company specializing in back-office solutions for associations.

Michael shares his proven strategies for leveraging technology to enhance operations, boost member engagement, and drive non-dues revenue. From utilizing AI in educational programs to adopting tools that gather meaningful member feedback, he reveals how associations can stay ahead in a rapidly changing world.

You’ll learn:

• How trust fosters collaboration and creates a more effective work environment.
• The art of blameless problem solving in volunteer leadership.
• How to break down strategic planning and make tough choices about organizational priorities.
• The way to harness OKRs (Objectives and Key Results) to align teams and achieve success.
• How to keep your association relevant and valuable for all members.

About the guest:

Michael Reed is an organizational development expert who has spent over 25 years working in and with associations and their leaders. Michael developed leadership and chapter operation programs for two collegiate fraternal organizations and started a technology company that offered back office solutions for associations. As an executive, he led membership, certification, and human resources efforts for both trade associations and professional societies. As a trusted consultant, Michael was a valued thought partner to a variety of professional societies and trade organizations, including the American Fence Association. He was recently named Executive Director of AFA and is committed to helping industry leaders grow their businesses and a world-class association. Michael is currently pursuing a doctoral degree at St. Joseph’s University in Philadelphia, where his research interests focus on trust and board governance.

Resources:

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