The B2B Revenue Executive Experience
The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
Episodes
April 29, 2025 • 30 mins
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Becky Lawlor, Founder and Chief Research & Content Officer of Redpoint, to share proven strategies for creating compelling thought leadership content that drives engagement and builds brand authority in B2B tech marketing.
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April 15, 2025 • 43 mins
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Julie Thomas, President and CEO of ValueSelling Associates, to reveal how entrepreneurs can transform their approach to sales from uncomfortable necessity to confident value creation.
What You’ll Learn:
How to transition from technical expertise to effective selling without compromising authenticity
Why listening and questioning skills matt...
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April 1, 2025 • 35 mins
Want to master the art of leading successful tech acquisitions? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Alyse Daghelian, CRO at Rocket Software, to explore how she guided a $2.2B acquisition integrating 750+ employees.
What You’ll Learn:
Why leading with empathy and culture is crucial when integrating acquired teams
The "Welcome Home" framework for making newly acquired employees...
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What if you could transform your small business into an actual million-dollar machine? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Ernesto Mandowski, Founder of The Million Dollar Machine, to dive into why so many entrepreneurs get stuck at the $1M mark and how to break through.
Ernesto is a multi-faceted entrepreneur, author, and business consultant specializing in transforming busi...
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March 4, 2025 • 39 mins
Traditional lead generation is no longer enough—B2B companies must focus on building real, lasting connections. In this episode of The B2B Revenue Executive Experience, host Cory sits down with Moaaz Nagori, Head of Marketing at ConvergeX Connections, to discuss the shift toward relationship-driven marketing. They explore the rise of B2B influencer marketing, the power of micro-events, and how businesses can create meaningful engag...
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February 18, 2025 • 36 mins
What do playing 1,000 nights in clubs and running a $100M+ business have in common? According to Lee Benson, everything. In this episode of The B2B Revenue Executive Experience, we sit down with Lee to discuss how the MIND Methodology can align teams, drive growth, and create unprecedented business value.
Lee is a bestselling author, successful entrepreneur, and CEO of Execute to Win (ETW), bringing over three decades of expertise...
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February 4, 2025 • 43 mins
In this episode of The B2B Revenue Executive Experience, Phillip Swan, Chief Product Officer and GTM at The AI Solution Group, joins host Cory Cotten-Potter to explore the intricacies of GTM strategy, the importance of solving "migraine-level problems" for customers, and how to leverage AI responsibly to solve real-world problems.
With a career spanning several decades, Phillip has a rich background in engineering, product manageme...
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January 21, 2025 • 47 mins
In this episode of The B2B Revenue Executive Experience, Rebecca Grimes, Chief Revenue Officer at SheerID, joins host Cory Cotten-Potter to dive into her fascinating journey from crime reporter to B2B SaaS leader. Rebecca shares insights on the importance of customer obsession in driving revenue, how to effectively align sales and marketing for sustainable growth, and leveraging storytelling to create meaningful customer connection...
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January 7, 2025 • 32 mins
In this episode of The B2B Revenue Executive Experience, Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, joins host Cory Cotten-Potter to discuss the transformative power of gifting and direct mail in sales, the evolving role of AI in customer engagement, and innovative strategies for optimizing go-to-market efforts.
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December 24, 2024 • 31 mins
Did you know that only 5% of sales professionals embody the best practices that close high-value deals?
Imagine if every seller on your team could perform at that level.
That's the vision Usman Sheikh.
Let's take a closer look at how Usman and his team leverage behavioral science and AI-powered insights to personalize buyer engagement.
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December 10, 2024 • 31 mins
While everyone is looking for the silver bullet of marketing, Marketing Max urges us to return to the basics.
Why is that? Well that’s how he managed to flip a $2k ad budget into $20k in revenue, so he definitely knows what he’s talking about.
Let's see what he had in mind in the latest episode of The B2B Revenue Executive Experience.
Max is a serial entrepreneur who built and sold an award-winning 7 figure ad agency, Hell's Creat...
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November 26, 2024 • 31 mins
We often talk about driving growth and increasing revenue.
However, we're not focusing as much on growing ourselves and dealing with stressful situations.
Nonetheless, more and more organizations are increasingly recognizing that employee well-being is a key element of productivity, creativity, and overall success.
The question arises:
What are some of the most effective strategies for a positive work environment and personal growt...
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November 12, 2024 • 32 mins
AI's presence in our lives continues to increase with the potential to transform entire industries. When talking about business revenue, one key area where AI's role becomes increasingly obvious is value management.
We were wondering:
How can tech companies leverage AI to create value, drive growth, and improve customer experience?
To help us with that, we have Craig LeGrande, CEO and Founder of Mainstay. With over 20 years in high...
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November 5, 2024 • 2 mins
The B2B Revenue Executive Experience podcast is going through a major change. After two years and over 100 episodes, Carlos Nouche and Lisa Schnare are taking a break to focus on their roles as Managing Partners. So please welcome your new host, Cory Cotten-Potter, Director of Digital Marketing and Enablement at ValueSelling.
However, nothing is going to change. We'll continue diving deep into the strategies and tools that drive B...
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October 22, 2024 • 39 mins
Why is there a disconnect between the amount that organizations are investing in sales enablement programs and the yield of success they’re seeing as a result?
Why might your strategy be failing, and importantly, what are the solutions? Well, firstly, we have to accept that buyers have changed.
The complexities of buyer personas and the crucial need for dynamic, real-time data are things we all need to get our heads around sooner r...
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October 8, 2024 • 47 mins
It’s all possible.
In our disrupted and distracted world, change is the new normal. Having a positive mindset and taking positive action is a must.
Of course, not without hard work. So then, here's our question for today:
How can you become the best possible you, no matter your role?
To help us with this today, we have Rob Hartnett, Founder & CEO of Business Performance International. Rob is an award-winning sales and marketing lea...
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September 24, 2024 • 43 mins
Building and leading a world-class sales development team is crucial for the success of any organization.
A well-functioning team significantly impacts revenue growth, customer acquisition, and overall business expansion.
However, creating such a team requires careful planning, effective leadership, and commitment to key principles that drive excellence.
Our main question for today:
What are some best practices to run a world-class...
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September 10, 2024 • 32 mins
RevOps is a strategic function within organizations that focuses on aligning sales, marketing, and customer success teams to drive revenue growth and scalability.
It plays a crucial role in ensuring the smooth functioning of these departments, optimizing processes, and maximizing revenue generation.
But how can you leverage RevOps to build a high-growth, predictable, and scalable business?
To help us with this today, we have Lau...
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August 28, 2024 • 36 mins
The rapid advancement of technology, especially in AI, has profoundly impacted all industries and is reshaping the way we work.
As AI continues to evolve, the future of work presents both challenges and opportunities.
The outdated business playbook must evolve. Success requires a shift in mentality, internal processes, operations, and even values.
We were wondering:
How is the future of work changing, and how can you adapt to these...
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August 13, 2024 • 30 mins
It's no surprise that AI is becoming increasingly dominant in various industries, including sales.
AI has the potential to revolutionize the sales process by automating tasks, analyzing data, and providing valuable insights.
However, despite all the excitement and hype surrounding AI sales, the human touch still plays a crucial role.
Today's question:
How can you leverage the power of human relationships in the era of AI sales?...
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