043: Getting to the Heart of Your Message with Mike Kim

It’s my pleasure to have my friend, Mike Kim, on the show this week. Mike is a marketing strategist, and his philosophy is, “Marketing isn’t about closing a sale. It’s about opening a relationship.” As we move through this discussion, you will hear that if you don’t love yourself, you’re not going to manage any other relationship around you.

THE MOST IMPORTANT RELATIONSHIP YOU’LL EVER HAVE IS THE ONE YOU HAVE WITH YOURSELF

The longest relationship you will ever have is the one that you have with yourself. So, it is vital to ensure that this relationship is a healthy one. To help form the foundation for that healthy self-relationship, Mike has three questions to help us view ourselves better and more objectively and to help us understand why we make certain decisions.

PEOPLE MAKE DECISIONS BASED ON EMOTION

Mike’s three questions are intended to tap into the emotion that is underneath whatever people have going on. He says that no matter what kind of business or persuasive challenges you face, you have to appeal to the emotions of others. People make decisions based on emotion, and then they justify it with logic later. In this episode, we discuss those three questions and how they have been a catalyst for many of the decisions Mike has made and the fact that he wants to help as many people as possible to step into their new life.

Episode Highlights:

• The importance of loving yourself
• Mike’s 3 bizarre questions that help form the basis for a healthy self-relationship 
• Seasonal shifts and what we need to do to follow these subtle shifts with regard to the questions...answers change based on the season of your life that you’re in
• You can’t just be saved from something; you have to be saved to something
• How to approach these questions and the value of walking through them with an advisor or coach
• Action cures fear; the importance of moving forward
• Adults learn differently than kids, so the learning process is much different as an adult  
• Must commit to change, have courage, get competence, and then you have confidence
• The importance of seizing opportunities when they become available 

Until next time, lead well! 

Bill 

Episode Resources:

Connect with Mike Kim

Podcast: The Brand You Podcast

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikekimtv

Connect with Mike on Instag