RT Custer, co-founder and CEO of the Vortic Watch Company, joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers.
Shop for your one-of-its-kind watch here: https://vorticwatches.com
Skip to a specific section of the conversation:
(0:44) The concept behind Vortic Watch Company: Transforming antique pocket watches into wristwatches
(4:43) Origin story: How a conversation on a Penn State golf course sparked the business idea
(7:36) Target market and watch sizes: Who wears Vortic watches
(8:25) Marketing strategy and getting featured on Jack Ryan with John Krasinski
(11:37) The Military Edition watches: Special timepieces from WWII B-17 bombers
(13:44) History of pocket watches: From mobile timekeeping to modern wristwatches
(17:33) Why Vortic focuses exclusively on American-made pocket watches
(19:11) Engineering and design: How pocket watches are transformed into comfortable wristwatches
(22:09) How customers choose their Vortic watches: The importance of personal connection and story
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