Ndidi Oteh, the new global chief executive of Accenture Song, was interview on stage by Campaign's editor-in-chief Gideon Spanier at Campaign Live in her first UK interview.
24 days into the new job, Oteh discussed navigating change and scale, plans to expand in media buying, and how the agency arm of consulting giant Accenture compares to the big holding companies. This episode features the full session from the event, with an introduction from Campaign's tech editor Lucy Shelley.
Oteh divulged Song's acquisition strategy, focusing on talent and partnerships, and how the creative shop is actually changing the consultancy giant.
Further reading:
Four agency groups in race to win Jaguar Land Rover global marketing account
Dentsu appoints bankers to seek buyers for international business
Accenture and WPP have discussed potential M&A deal
WPP hires AKQA global CEO from Accenture
Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'
Accenture Song appoints Ndidi Oteh as North America lead
David Droga to step down as CEO of Accenture Song
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