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May 13, 2025 41 mins

The darker side of agency life reveals that burnout is still an issue in advertising. Adland is infamously known for late night calls, weekend pitch prep and a culture of long working hours being the norm. Four years ago Campaign launched an investigation into the darker side of agency work and in this year’s follow up, it seems little progress has been made.


This week is Mental Health Awareness week, and in this episode Campaign speaks to Sue Todd, chief executive at advertising and media charity Nabs, and David Eakins, former art director and now mental health campaigner and founder of workplace wellbeing agency Happy Sapien.


Hosted by tech editor Lucy Shelley, Campaign's editor Maisie McCabe also joins the discussion. They explore why adland has not solved the issue of burnout and what can be done to protect its people.


Content warning: this episode contains references to suicide. If you have been affected by issues raised in this episode and need a number to call, you can reach Nabs at 0800 707 6607, Calm on 0800 1111 or Samaritans on 116 123.


Further reading:

An open letter to the gatekeepers of creative greatness

Nabs helpline calls reach annual record of 5200

Why hasn’t adland tackled its long-hours culture?

Does adland wish it was ‘Severed’?


Coming up in the Campaign calendar:

Campaign Live

Campaign Big Awards


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