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April 17, 2025 19 mins

 📝 Episode Summary: 

In this thought-provoking episode of The Cashflow Show, host Clayton M Coke sits down with Dr. Louise Morpeth, CEO of Brain in Hand, to explore the real-world impact of DEI (Diversity, Equity & Inclusion) on UK businesses in the wake of rising resistance in the U.S. They dive deep into the value of neurodiversity, the risks of political influence on corporate culture, and how inclusive business practices drive innovation and profit.

💡 Key Discussion Points

  • What DEI truly means—and why it’s not just a buzzword.
  • The business case for embracing neurodivergent talent.
  • The risk of UK companies mimicking U.S. political rollbacks on DEI.
  • Remote work as a strategic tool for diversity and inclusion.
  • Misconceptions around DEI and positive discrimination.
  • How inclusivity boosts innovation, recruitment, and retention.

Key Takeaways

  • DEI is not a “nice-to-have”—it’s good business.
  • Inclusion starts with small, mindful changes that yield big results.
  • Neurodivergent individuals are a largely untapped talent pool.
  • Companies with inclusive cultures are more productive and innovative.
  • Remote-first models can naturally increase workforce diversity.

🗣️ Notable Quotes

“DEI is really about being a decent human being and a good manager.” – Dr. Louise Morpeth
“Only one in five autistic people are in work. That’s four in five who could contribute with the right support.”  – Dr. Louise Morpeth
“Why would you stop doing what’s already making your business better?”  – Dr. Louise Morpeth

🚀 Actionable Insights for Businesses

  • Audit recruitment practices to remove hidden biases.
  • Offer remote or flexible working to attract diverse talent.
  • Train leadership on neurodivergence and inclusive management.
  • Measure DEI outcomes with data—not just good intentions.
  • Be vocal in your DEI commitment to inspire change.

🔗 Resources

The Cashflow Show can be reached here:
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Email: thecashflowshowpodcast@gmail.com

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Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

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