Are your local marketing efforts working as hard online as they do in person?
In this episode, we break down exactly how dental practices can harness the combined power of ground marketing and local SEO to dominate their local market. From hosting engaging community events that foster genuine trust and visibility, to ensuring every handshake and conversation converts into online discoverability, you’ll learn strategies that build both credibility and patient numbers. We’ll reveal how your Google Business Profile acts as your virtual storefront, why authentic event photos and specific business categories are essential, and how to keep your profile fresh with real updates. The discussion zeroes in on location-based content, gathering glowing online reviews, and using savvy tools like QR codes to measure what actually works. Plus, find out how automating review requests and leveraging local backlinks can skyrocket your ranking and reputation!
If you’re a practice owner looking to fill more chairs, this episode arms you with step-by-step techniques to make your ground marketing events work overtime online. By the end, you’ll see exactly how every local encounter can turn into lasting online visibility (and new loyal patients.)
What You'll Learn in This Episode:
- How ground marketing and local SEO create a powerful loop of trust and visibility
- The pivotal role your Google Business Profile plays in new patient acquisition
- Why using real photos from events can boost credibility and local ranking
- Ways to craft location-based website pages and event recaps for SEO impact
- How testimonials and reviews mentioning events or neighborhoods help you stand out
- Effective tactics for maintaining accurate business details across directories
- Smart use of QR codes and trackable links to measure campaign ROI
- The value of publishing event blog posts and gaining local backlinks
- Practical steps to track online behaviors like search frequency and call usage
Let's listen in and learn how to turn every offline connection into an online patient!
Learn More About the Ground Marketing Course Here:
Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment
Host: Michael Arias
Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
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