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July 6, 2025

Nonprofit partnerships could be your new secret to building an unshakeable reputation in your local community!

In this episode, Michael pulls back the curtain on why people trust causes more than advertising—and how dental practices can borrow that trust to spark greater engagement and genuine social proof. You’ll discover the psychology behind strategic nonprofit collaborations, learning why this is more than marketing—it's a calculated reputation-building move that offers real return for your practice.

Michael walks step-by-step through selecting the nonprofits that match your mission, the art of reaching out with value-first templates, and crafting partnerships that go far beyond occasional donations. You’ll get his proven three-phase partnership framework—visibility, activation, and sustained engagement—plus hard-won lessons on common pitfalls and how to avoid campaigns that fall flat. With tracking tools, growth strategies, and access to bonus resources through the ground marketing course, you'll leave equipped to turn community goodwill into lasting patient loyalty!

What You'll Learn in This Episode:

  • Why nonprofit partnerships create trust and social proof unmatched by advertising
  • How to choose the right local nonprofit for maximum mission alignment and outreach
  • Templates for reaching out and starting partnerships that spark reciprocity
  • Step-by-step tactics for developing campaign-based collaborations, not just one-off donations
  • The three-phase framework to move from visibility to deep community ties
  • Pitfalls to sidestep so your partnership creates impact, not noise
  • Methods for tracking real ROI and planning for scalable, long-term partnerships

Tune in now to build real community bonds and watch your practice grow from the inside out!

Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

Join this podcast's Facebook Group: The Dental Marketer Society

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