Your Ideal Patient and How to Get More of Them | GMS

Are you reaching the right audience or casting your patient net too wide?

In this episode of the Ground Marketing Series, we unravel the secrets behind targeting the perfect patient audience to boost the success of your marketing strategies. We dive deep into the art of identifying and defining your ideal patient personas by analyzing demographic and behavioral data. By honing in on specific patient groups, you'll uncover the psychological and behavioral dynamics that drive patient decisions, enabling you to make smarter, data-driven marketing moves.

We’ll walk you through practical methods to analyze your existing patient base and research local demographics, crafting marketing strategies that meet your patients where they are. Learn how to naturally engage your target audience in places they frequent, utilizing pre-visit strategies, impactful initial interactions, and persistent follow-ups. To cap it all off, discover the power of forming local partnerships and nurturing community relationships for long-term success. Embarking on this detailed guide, you'll be equipped to create a strategic ground marketing plan that resonates with your ideal patients, laying the groundwork for sustainable growth.

What You'll Learn in This Episode:

• Crafting a detailed profile of your ideal patient persona.
• Utilizing demographic and behavioral data for marketing plans.
• Targeting patient groups using psychological and behavioral insights.
• Analyzing current patient data and local demographic trends.
• Engaging with patients in their natural gathering spots.
• Developing a systematic and structured approach to ground marketing.
• Building robust local partnerships within the community.

Tune in to discover how to transform your practice's marketing strategy with precision and insight!

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Learn More About the Ground Marketing Course Here:

Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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You can reach out to Michael here:

Email: [e-mail]

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Other Mentions and Links:

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Podcast Episodes:

313: Dr. Tyler Brady | How to Use "Influencer Marketing" to Attract New Patients & Grow Your Practice FAST! – The Dental Marketer Podcast

Businesses/Brands:


Invisalign


Amazon


CrossFit

24 Hour Fitness


LA Fitness


Hyatt

Marriott

People:


Dr. Tyler Brady


Groups:

Rotary Club


U.S. Chamber of Commerce

Data Collection:

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