September 12, 2023 • 28 mins
Welcome to another episode of the Dr. Wells Podcast, where we delve deep into the realms of health, performance, and the science of thriving in a bustling world.
In this week's episode, we have a conversation with Jason Thompson, a maestro in the art of strategic storytelling. Jason's journey began three decades ago, in a room filled with 400 engineers, where a small wardrobe malfunction turned into a powerful lesson on the significance of emotional connections. Yes, you heard it right! A zipper mishap became the cornerstone of a philosophy that emphasizes owning your story and leveraging it to forge meaningful connections.
Fast forward to today, Jason is focused on the transformative power of storytelling. With a rich history of collaborations with industry giants like Disney, Warner Brothers, and Electronic Arts, Jason has honed his craft to a fine art. His expertise doesn't just stop at storytelling; it extends to helping organizations optimize their strategies, thereby boosting profits and optimizing positive impact.
Jason's approach to storytelling is not just about narrating tales; it's about innovative frameworks, developed from years of experience in diverse industries including film, television, and advertising. His ultimate goal is to empower individuals and organizations to build confidence, clarity, and conviction.
As we chat with Jason, we will explore the depths of strategic storytelling and uncover the secrets to making an emotional connection that can catalyze success in both personal and professional spheres. And remember, just like Jason checks his zipper before every keynote speech, it's the little habits and checks that can pave the way for grand successes.
You can learn more about Jason and his work at https://www.jasonthompson.ca/.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Hi everyone, welcome to my podcast where I explore the
science of health, human performance, and ultimate
potential. My name is Dr. Greg Wells and
I'm a scientist with a PhD in human Physiology.
I've served as a professor in Kinesiology at the University of
Toronto and is a Scientist in Translational Medicine at Sick
Kids Hospital. I've also worked with dozens of
(00:22):
Olympic level athletes through the Canadian Sports Center
Network. In this podcast, I do my best to
take complex research and make it understandable and actionable
for you to improve your health and wellbeing, and perform to
your true potential at whatever it is that you care about the
most. In each show, I chat with
(00:42):
leading experts in the field of productivity, sleep, nutrition,
Physiology and psychology, as well as some of the most
exceptional performers across all disciplines.
Together, we explore the amplifiers that propel us
towards high performance and overcome the obstacles that
challenge us. Ultimately, I want to share 1%
(01:03):
gains that can make a massive difference in your life.
Thank you for listening in and Ihope that you enjoy this
episode. Let me know your thoughts and
comments on social at Doctor Greg Wells.
All right, let's dive in. Welcome to another episode of
the Doctor Greg Wells podcast. Where we delve into the realms
of health performance in the science of thriving in a
(01:24):
bustling world. In this week's episode, we have
a conversation with Jason Thompson, a maestro in the art
of strategic storytelling. Jason's journey began 3 decades
ago in a room filled with 400 engineers, where a small
wardrobe malfunction turned intoa powerful lesson in the
significance of emotional connections.
Yeah, you heard it right. A zipper mishap became the
(01:45):
cornerstone of a philosophy thatemphasizes owning your story and
leveraging it. To forge meaningful connections,
Fast forward to today, Jason is focused on the transformative
power of storytelling. With a rich history and
collaborations with industry giants like Disney, Warner
Brothers, and Electronic Arts, Jason has honed his craft to a
fine art. And his expertise doesn't just
(02:07):
stop at storytelling. It extends to helping
organizations optimize their strategies, thereby boosting
results and optimizing positive impact.
Now, Jason's approach to storytelling is not just about
narrating tales. It's about innovative frameworks
developed from years of experience in diverse
industries, including film, television and advertising.
His ultimate goal, though, is toempower individuals and
(02:29):
organizations to build confidence, clarity and
conviction as I chat with. Jason We explore the depths of
strategic storytelling and uncover the secrets to making
emotional connections that can catalyze success in both
personal and professional arenas.
And remember, just like Jason checks a zipper for every
keynote, now it's the little habits and checks that can pave
(02:50):
the way for grant successes. So we always try to make sure
that there are takeaways. And there are certainly a lot of
those in today's session. Hope that you enjoy this
conversation with Jason Thompson.
Jason, thanks for joining us. Really appreciate it.
I'm so happy to be here Greg. Thanks for inviting me.
We were just chatting about our mutual love for the mountains.
(03:11):
Super happy to connect with you and just wondering how things
are going. How's your summer?
What have you been up to? How's how's life with you and
your family? Life is groovy out here Greg.
It's always a joy to be able to to play in the mountains.
If you don't like playing outside it's not a good not a
good place to live. But combos of fishing, hiking,
(03:31):
cycling, you know, both road andand mountain biking is made for
a fun summer out here. And from a family standpoint,
yeah, it was sharing earlier. Soon to be an empty nester as my
youngest is off to university and.
I don't know, man. We'll see what that means, what
what the next chapter of my lifeis, because this has been a
great chapter. Being a dad, it's one I loved.
(03:52):
And I mean it never closes, but this particular chapter in the
in the big picture story is ending for sure.
Well Chapters is how we got connected and curious about how
you got into storytelling. Like how did that become the
thing? And I'm and I would just love to
hear the origin story because I'm obviously like story is
massive for. Everything.
(04:13):
And it's a universal human truthfor, you know, 10s of thousands
of years, probably. How'd you get into that?
So I have been a storyteller in my entire life, as most of us
are. It's just been a vocation that I
have followed from a professional standpoint.
So over the last, say 25 plus years I have been a storyteller
(04:35):
in the advertising industry in the film, television, video
game. Industries and as a professor in
the education industry. And so when we moved out to the
Rocky Mountains here a number ofyears ago, those I guess those
conduits for sharing storytelling weren't as
available as they were in, say, a big city like Toronto.
(04:56):
And So what I did was take all that kind of learning and and
expertise and experience and say, all right, how can I
package it and share it and helpother people in an interesting
way? And so that's where my current
role, where I launched my own consulting practice in strategic
storytelling, came from. And so now I work with leaders
and organizations and help them understand how to use
(05:18):
storytelling to get the impact and the outcome they're looking
for. We go back to basics and I'm
curious from your perspective, like what is a story?
I'm fascinated and read Lord of the Rings probably 50 times.
My kids just binge watched all of the Harry Potter stories
again, right? Like story plays a massive role
(05:39):
in our in our lives. But from your perspective like
what? What is it if we go back to
absolute basics? So I really believe and like to
say that storytelling is about making emotional connections
with others. You just talked about The Lord
of the Rings, Harry Potter. These are fantastic series with
long narratives, complex characters, beautiful settings,
(06:00):
and those are fantastic stories.But so are the seven second
little stories of something, a moment that happened.
And if you can share any kind ofstory in a way that makes people
feel something. Then I think you've you've got
an effective story. You and I are both parents, so
we want to avoid those kind of stories.
Like when our kids kind of come down in the morning.
(06:22):
Dad, I just had this dream. Can I tell you about it?
And it's like 10 minutes of nothing that doesn't make any
sense and it's horrible, right. So that unfortunately manifests
itself in, in business a lot affecting stories are those that
are well told, and that makes people feel something creates an
emotional connection with someone else.
Interesting. And what are some of the
(06:42):
characteristics of stories that give us that emotional
connection or make us actually feel something?
Because I launched into a new series recently and I got
nothing. Like it's just nothing there.
So what's the difference betweena story that captures your, you
know, your heart, soul, and you're with it forever, over and
over and over and over and over again, versus ones that just
(07:04):
don't grab you? Yeah, that's a great question.
So for me, I suppose there are three big things.
One, you have to have a compelling character, someone
you care about. Secondly, you have to have some
kind of setting or place in which this character is finding
themselves. And the third is that you have
to have a challenge in the way of that character's goal.
So I mean, this is classic storytelling right from the very
(07:25):
beginning. Joseph Campbell, really, you
know, popularized it with the Hero's Journey.
But you know, you referenced Harry Potter.
I mean JK Rowling uses this. Formula, You know, to a T so
does George Lucas. in Star Wars,the you need a protagonist, the
main character, whose journey you have some care for you.
You know you want them to succeed, and then there has to
(07:47):
be barriers in the way of that person actually succeeding it.
So when they do finally overcomeit, we all feel good about it.
So if you have a character, you have a setting and you have an,
you know, an obstacle that needsto be overcome to reach a goal,
you're in a good stead. You're on your way.
Can you expand on the Heroes journey a little bit for me,
just because I I know that that's a device that's been used
a lot. I've tried to follow that to
(08:09):
some extent in some of the things, but I'd love to hear
about it from your perspective because it's pretty ubiquitous,
right? And a lot of the greatest
stories they've ever been told. Yeah, there's lots of different
elements. There's twelve, I think
different stages associated withit, you know, that involve like
the meeting of a mentor. So you think of.
You think of. Star Wars.
Like, you know, Luke is at firsthe thinks I'm just an orphan
(08:30):
shoveling Sam. I've got nobody right.
And then he meets, you know, ObiWan Kenobi, who tells him,
actually, you know, he's something more.
And then he meets other people and learns new powers, right.
And then he crosses different thresholds, as Campbell calls
him, of of opportunities to try something where you fail and
learn until finally you kind of,you know, meet the the, the big
antagonist, the big force of whatever kind in a loose case is
(08:53):
obviously Darth. And you overcome that and you go
back to your place of origin with new learning.
And so that's kind of in a in a tight nutshell with not all the
details kind of where things arein that hero's journey.
I like to really simplify it down to three things when when
I'm chatting with people. And so I say what was what
changed? And what is or what will be if
(09:15):
it hasn't happened yet? So what was is like the ordinary
world, like, you know, Luke on Tatooine shoveling sand, right?
What changed is, you know, meeting in this case is
mentoring going off on on, you know, fun.
Journeys and and adventures and what is he's he's a Jedi right.
Or what will be you know we're going to launch a new product or
you know whatever it might be. So you know what was what
changed and what is and what will be And the key to all that
(09:39):
Greg is what changed. There has to be some kind of
change in a narrative arc to make it interesting.
So that change could be you knowmeeting that obstacle and
overcoming it or meeting an obstacle and not overcoming it.
Learning. Going up against it, obviously.
Again you know if not overcomingit.
Learning something else and meaning the third time and.
And reaching it so that idea of change, it's that contrast
(10:00):
between what was and what is that gives the story its its
biggest point of interest. Is there a way of making stories
about the people that you're interacting with?
Cuz I imagine that. If you can make someone feel
like they are part of a story orthey are the story that that
then gives them the opportunity to overcome challenges or have
(10:21):
the confidence to overcome challenges or for them to change
or for them to see the future oryou know, for that
transformation to happen for them, Is that is that possible
or is there anything we can do around that?
Not only possible, my friend, but critical.
If you don't, actually. Make your audience the hero.
You're not going to get a whole lot of buy in or or people
(10:42):
listening to you. You know, we all kind of get
tired of other people talking about how great they are.
We can do those in different ways.
But if you really want to activate some kind of change,
you have to make your your customer, your client, your
whatever, whoever your audience is the hero.
And so I learned from working inanimation that you need to spend
50% of your time planning and 50% of your time doing, because
(11:03):
if you start animating right away, it's time consuming and
costly and you could have something that doesn't make any
sense in the overall big picturestory.
So for me, one of the first things I like to do with anyone
to say is do an audience analysis and say who is it that
you're speaking to, right? Who do you want to work with?
Help, support, share something, sell something, whatever that
might be? And so by understanding what
(11:25):
their needs are and how you wantthem to feel, what you want them
to think, what you want them to do and what you want them to say
will really tuck back into the idea of ensuring that they are
the heroes of the journey that you're taking them on.
You just happen to be the expertthat has the idea, the service,
the product, whatever it might be that solves their pain, that
(11:46):
makes their life better. Does that make sense?
Yeah, I know that's super interesting and.
Now that I think about it, like all some of my greatest
interactions are when someone's like, have you ever felt like
blah blah And they're like, yeah, and then you can jump
along and you can follow. Is that right?
A. 100%, Yeah. I mean, it's the best.
(12:06):
Commercials or product placements are all about solving
a problem that you have. It's not talking about how great
their product is. Their product happens to do that
for you, but it's actually the problem that they're solving.
Be in a messy house or, you know, a stinky dog or whatever
it might be. It's it's solving your pain and
making you the hero in the outcome, which is a clean house
or a nice smelling dog to continue on these bad examples.
(12:30):
My dog does not smell like very good right now.
It was up at a cottage for the last few days and it smells
horrible. So I'm I'm with you on that one.
Some of the challenges I've I have found because I'm a
speaker, I'm an author, I'm a coach, and so I'm toy down with
everything that you're saying. It makes a lot of sense to me.
It is, however, sometimes challenging to think of the
(12:51):
story, or realize the story or find the story in.
In the journey or in what's going on, or in the challenge,
when you're caught up in it, it might just feel like you're
you're stuck, you're you're you're you're broken, or you can
make the progress, or it's really hard, or it's not
working. How do we find, find the story
(13:13):
so that we can become the hero? Like how does that work?
I love it. I love that question.
It dovetails in so nicely with the IP that I created from all
these years of working in in story fields.
And that is, there's three partsto it find.
Create and share. And if you don't do all three,
you're not going to get the outcome that you want.
(13:33):
And and the one that most peopleI find forget about is the
finding. They just want to start creating
a story. We got to get something out
there, right? What they want to share with
them, we got to share with our customers what we're doing.
But if you don't actually find the story first, you're not
going to create it and you're certainly not going to share it
very well, so. Interesting.
Yeah, the kinds of processes I use or something.
(13:53):
I call the five P's. And I asked people to think
about who are the people, where the places, what are the
problems, what are the superpowers and what's the
perspective that you've gleaned from going through all of those
things. So when you think about your own
life, right, working in the medical field, when you think
about the experiences you've hadwith, you know, really high
performance Olympic athletes andthen you know, people at club
(14:15):
levels, when you think about your speaking engagements,
anything that's kind of come in your dog, the fact that you have
a dog, right? Cause all these things are part
of what in film we call your back story.
And we, I believe we need to getreal clarity on our back story
so that we can figure out what are the elements that we want to
take moving forward. And I love to align back stories
(14:39):
with values because as we learn things through life, you know,
be it from our parents or experiences that we have,
there's usually a set of values that are guiding us as
individuals. Certainly it's true for
organizations. And so when we can link our
stories to our. The Super powers that we have
gleaned from the problems we've overcome and the perspectives
that we bring to a situation, all of a sudden we can start
(15:01):
saying, well, here's my take on based on, you know, what my back
story is. And so that's how you begin to.
I've simplified things, but that's how you begin to find
your story is by looking backwards.
Does any of this help us to develop?
The confidence to act on the story and the reason why is cuz
(15:23):
it's one of the questions that Iget a lot is OK, Greg, I'm going
in for a speech or I'm going into a town hall or I'm
launching a new product or I'm going into a meeting or I'm
writing a test. And I I've heard a lot.
You know, should I fake it untilI make it an act confident?
Like how do we find that actual confidence to be able to, you
know, execute on the story and that transformation that is part
(15:48):
of that story? Yeah, that's great question.
I I totally empathize with how people feel about that.
And I mean I think that's true for all of us.
There's two acronyms I would share with you.
One is that that I have, you know, developed and created over
lots of time of experiencing andlistening to what you know,
these very same things are coming from people.
So one is Pop, which is published over Perfect.
(16:10):
I think we can get, we can get caught up in like in trying to
be perfect, I got to have that just that right photo and just
the right comment and just the right post or just the right,
you know, to your point, like town hall conversation or
whatever it might be and honestly publishing.
So you and I are publishing right now, right?
We're having a conversation justout there.
You're going to share it with your audience.
It will be published. Is it perfect?
(16:31):
No, I certainly haven't been perfect so far.
I doubt I will be for the rest of it, but it's more important
to actually publish. You know my thoughts and share
my ideas with you and your audience than it is to be
perfect and then share it with you.
The other acronym I would share is this idea of of PIP which is
practice in public. So we we sometimes you talked
(16:53):
about confidence, How do we get more confidence by practicing in
public, right. So it's easy for me to look at
the mirror and and give, you know, that town hall speech and
say, gosh darn it, that was great.
Yeah. Or say, oh God, it's on the
flight. Boom, right.
One of the two. However, we, I guess you know,
the stories we're telling ourselves.
But when we practice in public, then we can gauge what worked.
(17:13):
Did the last come at the right spot where people nodding their
heads or staring at me confused.And so while it takes some
confidence to to publish and what takes some confidence to
practice in public, the only waywe get better, the only way we
build our confidence. For me, it's confidence, clarity
and conviction the only way we do that.
Is by is by publishing rather than being perfect and by
(17:36):
practicing in public. And that could be speaking, that
could be writing A blog, that could be sharing as social media
posts, that could be created in a newsletter, like.
There's all kinds of different ways that we can practice in
public. Something that's been in the
back of my mind since we startedchatting.
It's actually based on a conversation I had earlier today
being interviewed on another person's podcast, and part of it
(17:57):
had to do with the stories that we tell ourselves.
And developing awareness around whether or not the stories that
we tell ourselves are actually true.
Or not AND. I got caught because.
So here's one for me, like I wasI'm getting ready to go
traveling to go do speaking event.
And I was telling a friend aboutthis trip and I was like, yeah,
(18:17):
I find, you know, when it it's it's hard to stay fit when
you're traveling. And they looked at me and
they're like, really? And I was like.
Oh shit. They're like, where are you
staying? I was like the Hilton.
They're like, does it have a gym?
Like, yes. Does it have a pool?
Yes. Can you order a salad and some
salmon instead of the club sandwich?
(18:38):
Like, yes. So they're like, what are you
talking about, man? I was like, I'm completely
making something up to fit a narrative that I've constructed
for myself. That clearly is not actually
true when you deconstruct it. So is there.
Anything that you can provide mewith that because I'm leaving as
soon as we get off this phone call and I need to go travel for
a few days and get my my ass to the gym when I'm at the hotel
(19:02):
tomorrow morning. That's a juicy one, Greg.
Fundamentally, the stories we need to tell have to be true,
because people can find out otherwise when it comes to the
stories we're telling ourselves.I mean that gets a little bit
harder like just being honest with ourselves.
But I love kind of reexamining things from the perspective of I
(19:26):
get to versus I have to you knowI can versus I should.
And you know much part of the MEhave talked about, you know that
this should be in a a tough wordbut I should eat salmon instead
of the club sandwich. My man, the club sandwich tastes
so good, right? Yeah.
So you know I can make that choice to do whatever I want,
right? I guess there's no quick fix.
(19:48):
I think if there was, I probablyyou know would be talking about
the quick fix of like the stories we tell ourselves
instead of the stuff we're talking about.
But I I think it's a combinationof again being mindful of our
back story and thoughtful of like our outcome where we're
going. So you know, when it comes to,
I'm on the road as well and I make the same excuses and sort
of like well really what's the most important thing to us in
(20:11):
that moment. And I guess I would say.
In lieu of everything that's gone on in the last little
while, I think we as individualsand collectively as a society
would do well to embrace the spirit of kindness and so a
little bit of kindness to ourselves.
I think we'll also go a long wayin terms of answering that
question and the stories that we're telling ourselves.
(20:32):
Yeah, I know. I love all of that.
And I'm I'm, I appreciate your your answer, which is awesome.
I'm also like, fascinated by thefact that you you really leaned
into the idea that. It has to be true in order for
it to work. And that that truth is an
element of a great story. If it's, you know, story about,
let's say, Star Wars, we find anelement of our own truth in
(20:53):
those stories. That's why we resonate with
them. And you've also talked a lot
about clarity, which is the ability to to see and to
navigate and to know where to go.
I just wonder if you could expand upon that.
A little bit. And I know we were getting close
to hitting the limits of our ourtime together, but I really
wanted to sort of understand that a little bit too, because I
think that truth and clarity areso important in the world right
(21:16):
now and you mentioned them. So I thought I would just jump
in and see what your thoughts were on that.
Absolutely. I mean, the truth for me is, I
mean, it's a it's one of my values.
And it's something that I think if we lead with that, then we
can always feel good about what we're sharing, right?
I mean, no matter what we're doing, we're sharing ourselves
(21:37):
in some way, right? Be it as a physician, be it as a
storyteller, be it as a dad, it can be easy to have, you know,
little lies to get us through certain things.
But you know, if I were to say, yeah, I was like a director for
a Pixar film and be like, hey, great, let's book this like
Pixar director guy Like pretty quickly you could tell I wasn't
(21:58):
actually director on Pixar. I've worked on some really
groovy projects with some reallybig companies, but I haven't
done that. So that would not, you know,
serve me well at all. I think sometimes there's the
tendency to over inflate our accomplishments in the hope that
we will get more clients or you know, get get more likes,
(22:18):
whatever, whatever kind of measure it is that we've got.
And the reality is we have to come from a position, I believe,
of truth because then we can always speak with with
conviction and confidence aroundwhat we're doing from a clarity
standpoint. For me, really that back story
and understanding who we are andwho we want to be is a big part
of ensuring that that clarity comes through.
(22:40):
Because if we're making things up or we're struggling, if you
ever had one those times when you're speaking and your inside
voice is going, what the heck are you saying right now?
I don't know where this is going, right.
If you have that feeling, you can believe your audience has
that feeling. And so, you know, the clarity
standpoint comes from always speaking from a position of
truth but also this idea of practicing.
(23:03):
I don't know how many people have, you know, said to me these
Steve Jobs, Oprah Winfrey, Richard Bray, like pick whoever
you want, they could just get upon stage and just like off it
sound amazing. Yeah, because they practiced a
ton. And so, you know, that clarity
comes from practice and from having some others opinions to
say it's what I'm saying, makingsense, you know, am I, am I too
(23:26):
much in one way or not enough inanother?
So testing it is also a really good way to go.
I mean, there's a fellow speakerI didn't know about yourself,
but in almost every kind of, youknow, talk that I do, I'll add a
new little element just to see how my audience reacts.
And if they're leaning into things, I think, great, that's a
subject matter. I can explore more.
If there's confusion or people seeming disinterested in a
certain section, I'll probably pull that back.
(23:48):
Truth is something inherent in all of us.
Clarity is something that comes from practice.
Yeah, 10% new every time you do a speech, for sure.
Just a test. Also, just keep things fresh and
keep you, keep you sharp and love all of that.
It's super helpful if people want to get started thinking
about story, about being better storytellers, about crafting a
(24:13):
story that they could use to help other people.
How do we get started with building that out?
Well, so I can answer this two ways.
One, you know, you just have to start doing it and there's lots
of tools out there. And two, I mean, I have
developed frameworks specifically for that because I
find it's really confusing, right.
Awful people say just write a story.
(24:34):
In fact, what got me into the space, Greg was seen in a
variety of business magazines. It's storytelling, the new
marketing. I thought, no, that's
interesting. You know, I've worked as a
professional storyteller and, you know, film, TV and meetings,
What not for for a while. What do people mean from that
perspective? And I found most people saying,
well, you got to have a beginning, a middle and an end.
Well, that's true, you know, butactually getting something that
(24:55):
can resonate, you know, through,I mean, I I saw a study through
Stanford University, I believe it was last year that said
there's 60,000 bits of information content coming at us
in the Western industrialized society every day.
How are we heard? And it's all of that.
And so, you know the kind of frameworks I've developed for
people to to tell stories. I say, well, I'll help you tell
(25:16):
the story in seven seconds, 30 seconds and 180 seconds.
And by going through that kind of process, you can decide like,
have I got a real short period of time in which I can.
I just need to, you know, get something across quickly.
Have we got a little bit more orcan I actually expand this?
In every case, it's meant to usually have a broader
conversation. Because I think really that's
what's driving a lot of what we do is conversations.
(25:38):
And so those entry points, our frameworks I've developed from
working in all those different industries that I talked about
at the start, but making it digestible so that people can
try them and test them. I firmly believe storytelling is
a creative process and creativity involves iteration.
So we create something, we try it, we test it, we iterate based
(25:59):
on what we learned and then we, we put it back into the
marketplace again. And so that would probably be
how I would best sort of answer your question without delving
into all the different frameworks and theory behind
what I do. I love it.
Tell us about the new book that you're working on.
Yeah, thanks. It's, it's called Own Your
Story. And it's rooted in this whole
idea of like, how do you find, create and Share your story in a
(26:22):
way that that builds an impact in the way that you want.
Storytimes, a wonderful thing for us just to relax and listen
to. But as this book is directed
specifically at leaders in different all sorts of different
organizations and industries, there has to be some kind of
outcome. So we want want from our story
to actually create an action that fulfills an outcome that we
have. And so that's why I call it
(26:43):
strategic storytelling, so that we can get really purposeful
about who's our audience, what is our message, and what is the
action that we want to have comefrom that message being shared.
Love it. If people want to learn more and
get in touch with you, where canI find you online?
I appreciate that it's Jason Thompson.
All the letters H and and P in there Thompson dot CA and
(27:04):
through there you can find my links on LinkedIn.
Every week I I post a Monday Mountain minute as I call it
with a small story tip so you could I guess search for you
there and then the usuals Instagram and Facebook as well.
That's awesome, Jason. Thanks for taking the time to
hang out with us and I can't wait to hang out in the
mountains as soon as possible. Me too.
Greg, I hope you come out of here again soon.
We can do some riding and hikingtogether.
(27:28):
Thanks for tuning into this episode of the Doctor Greg Wells
podcast. If you found this show
informative and helpful, check out my blog at Doctor Greg
wells.com for additional insights and resources on Health
and Human performance. I update the blog a couple times
a month to stay up to date on the latest tips, articles, and
videos. Be sure to follow me on social
at Doctor Greg Wells. My goal on social is to keep
(27:50):
your health and Wellness and positivity at the forefront of
your mind, and so I would be thrilled to connect with you
there. If you found this episode
helpful, please consider subscribing to the podcast.
That helps us out a ton and leave a review.
Your feedback. Is greatly appreciated and helps
me to continue to produce valuable content that's relevant
(28:10):
to all of you. Please feel free to.
Share this episode with your friends and community.
That helps a ton as well and that brings this week's show to
an end. I look forward to seeing you in
the next episode. Have a great week everyone.
Hi everyone, welcome to my podcast where I explore the
science of health, human performance, and ultimate
potential. My name is Dr. Greg Wells and
I'm a scientist with a PhD in human Physiology.
I've served as a professor in Kinesiology at the University of
Toronto and is a Scientist in Translational Medicine at Sick
Kids Hospital. I've also worked with dozens of
(00:22):
Olympic level athletes through the Canadian Sports Center
Network. In this podcast, I do my best to
take complex research and make it understandable and actionable
for you to improve your health and wellbeing, and perform to
your true potential at whatever it is that you care about the
most. In each show, I chat with
(00:42):
leading experts in the field of productivity, sleep, nutrition,
Physiology and psychology, as well as some of the most
exceptional performers across all disciplines.
Together, we explore the amplifiers that propel us
towards high performance and overcome the obstacles that
challenge us. Ultimately, I want to share 1%
(01:03):
gains that can make a massive difference in your life.
Thank you for listening in and Ihope that you enjoy this
episode. Let me know your thoughts and
comments on social at Doctor Greg Wells.
All right, let's dive in. Welcome to another episode of
the Doctor Greg Wells podcast. Where we delve into the realms
of health performance in the science of thriving in a
(01:24):
bustling world. In this week's episode, we have
a conversation with Jason Thompson, a maestro in the art
of strategic storytelling. Jason's journey began 3 decades
ago in a room filled with 400 engineers, where a small
wardrobe malfunction turned intoa powerful lesson in the
significance of emotional connections.
Yeah, you heard it right. A zipper mishap became the
(01:45):
cornerstone of a philosophy thatemphasizes owning your story and
leveraging it. To forge meaningful connections,
Fast forward to today, Jason is focused on the transformative
power of storytelling. With a rich history and
collaborations with industry giants like Disney, Warner
Brothers, and Electronic Arts, Jason has honed his craft to a
fine art. And his expertise doesn't just
(02:07):
stop at storytelling. It extends to helping
organizations optimize their strategies, thereby boosting
results and optimizing positive impact.
Now, Jason's approach to storytelling is not just about
narrating tales. It's about innovative frameworks
developed from years of experience in diverse
industries, including film, television and advertising.
His ultimate goal, though, is toempower individuals and
(02:29):
organizations to build confidence, clarity and
conviction as I chat with. Jason We explore the depths of
strategic storytelling and uncover the secrets to making
emotional connections that can catalyze success in both
personal and professional arenas.
And remember, just like Jason checks a zipper for every
keynote, now it's the little habits and checks that can pave
(02:50):
the way for grant successes. So we always try to make sure
that there are takeaways. And there are certainly a lot of
those in today's session. Hope that you enjoy this
conversation with Jason Thompson.
Jason, thanks for joining us. Really appreciate it.
I'm so happy to be here Greg. Thanks for inviting me.
We were just chatting about our mutual love for the mountains.
(03:11):
Super happy to connect with you and just wondering how things
are going. How's your summer?
What have you been up to? How's how's life with you and
your family? Life is groovy out here Greg.
It's always a joy to be able to to play in the mountains.
If you don't like playing outside it's not a good not a
good place to live. But combos of fishing, hiking,
(03:31):
cycling, you know, both road andand mountain biking is made for
a fun summer out here. And from a family standpoint,
yeah, it was sharing earlier. Soon to be an empty nester as my
youngest is off to university and.
I don't know, man. We'll see what that means, what
what the next chapter of my lifeis, because this has been a
great chapter. Being a dad, it's one I loved.
(03:52):
And I mean it never closes, but this particular chapter in the
in the big picture story is ending for sure.
Well Chapters is how we got connected and curious about how
you got into storytelling. Like how did that become the
thing? And I'm and I would just love to
hear the origin story because I'm obviously like story is
massive for. Everything.
(04:13):
And it's a universal human truthfor, you know, 10s of thousands
of years, probably. How'd you get into that?
So I have been a storyteller in my entire life, as most of us
are. It's just been a vocation that I
have followed from a professional standpoint.
So over the last, say 25 plus years I have been a storyteller
(04:35):
in the advertising industry in the film, television, video
game. Industries and as a professor in
the education industry. And so when we moved out to the
Rocky Mountains here a number ofyears ago, those I guess those
conduits for sharing storytelling weren't as
available as they were in, say, a big city like Toronto.
(04:56):
And So what I did was take all that kind of learning and and
expertise and experience and say, all right, how can I
package it and share it and helpother people in an interesting
way? And so that's where my current
role, where I launched my own consulting practice in strategic
storytelling, came from. And so now I work with leaders
and organizations and help them understand how to use
(05:18):
storytelling to get the impact and the outcome they're looking
for. We go back to basics and I'm
curious from your perspective, like what is a story?
I'm fascinated and read Lord of the Rings probably 50 times.
My kids just binge watched all of the Harry Potter stories
again, right? Like story plays a massive role
(05:39):
in our in our lives. But from your perspective like
what? What is it if we go back to
absolute basics? So I really believe and like to
say that storytelling is about making emotional connections
with others. You just talked about The Lord
of the Rings, Harry Potter. These are fantastic series with
long narratives, complex characters, beautiful settings,
(06:00):
and those are fantastic stories.But so are the seven second
little stories of something, a moment that happened.
And if you can share any kind ofstory in a way that makes people
feel something. Then I think you've you've got
an effective story. You and I are both parents, so
we want to avoid those kind of stories.
Like when our kids kind of come down in the morning.
(06:22):
Dad, I just had this dream. Can I tell you about it?
And it's like 10 minutes of nothing that doesn't make any
sense and it's horrible, right. So that unfortunately manifests
itself in, in business a lot affecting stories are those that
are well told, and that makes people feel something creates an
emotional connection with someone else.
Interesting. And what are some of the
(06:42):
characteristics of stories that give us that emotional
connection or make us actually feel something?
Because I launched into a new series recently and I got
nothing. Like it's just nothing there.
So what's the difference betweena story that captures your, you
know, your heart, soul, and you're with it forever, over and
over and over and over and over again, versus ones that just
(07:04):
don't grab you? Yeah, that's a great question.
So for me, I suppose there are three big things.
One, you have to have a compelling character, someone
you care about. Secondly, you have to have some
kind of setting or place in which this character is finding
themselves. And the third is that you have
to have a challenge in the way of that character's goal.
So I mean, this is classic storytelling right from the very
(07:25):
beginning. Joseph Campbell, really, you
know, popularized it with the Hero's Journey.
But you know, you referenced Harry Potter.
I mean JK Rowling uses this. Formula, You know, to a T so
does George Lucas. in Star Wars,the you need a protagonist, the
main character, whose journey you have some care for you.
You know you want them to succeed, and then there has to
(07:47):
be barriers in the way of that person actually succeeding it.
So when they do finally overcomeit, we all feel good about it.
So if you have a character, you have a setting and you have an,
you know, an obstacle that needsto be overcome to reach a goal,
you're in a good stead. You're on your way.
Can you expand on the Heroes journey a little bit for me,
just because I I know that that's a device that's been used
a lot. I've tried to follow that to
(08:09):
some extent in some of the things, but I'd love to hear
about it from your perspective because it's pretty ubiquitous,
right? And a lot of the greatest
stories they've ever been told. Yeah, there's lots of different
elements. There's twelve, I think
different stages associated withit, you know, that involve like
the meeting of a mentor. So you think of.
You think of. Star Wars.
Like, you know, Luke is at firsthe thinks I'm just an orphan
(08:30):
shoveling Sam. I've got nobody right.
And then he meets, you know, ObiWan Kenobi, who tells him,
actually, you know, he's something more.
And then he meets other people and learns new powers, right.
And then he crosses different thresholds, as Campbell calls
him, of of opportunities to try something where you fail and
learn until finally you kind of,you know, meet the the, the big
antagonist, the big force of whatever kind in a loose case is
(08:53):
obviously Darth. And you overcome that and you go
back to your place of origin with new learning.
And so that's kind of in a in a tight nutshell with not all the
details kind of where things arein that hero's journey.
I like to really simplify it down to three things when when
I'm chatting with people. And so I say what was what
changed? And what is or what will be if
(09:15):
it hasn't happened yet? So what was is like the ordinary
world, like, you know, Luke on Tatooine shoveling sand, right?
What changed is, you know, meeting in this case is
mentoring going off on on, you know, fun.
Journeys and and adventures and what is he's he's a Jedi right.
Or what will be you know we're going to launch a new product or
you know whatever it might be. So you know what was what
changed and what is and what will be And the key to all that
(09:39):
Greg is what changed. There has to be some kind of
change in a narrative arc to make it interesting.
So that change could be you knowmeeting that obstacle and
overcoming it or meeting an obstacle and not overcoming it.
Learning. Going up against it, obviously.
Again you know if not overcomingit.
Learning something else and meaning the third time and.
And reaching it so that idea of change, it's that contrast
(10:00):
between what was and what is that gives the story its its
biggest point of interest. Is there a way of making stories
about the people that you're interacting with?
Cuz I imagine that. If you can make someone feel
like they are part of a story orthey are the story that that
then gives them the opportunity to overcome challenges or have
(10:21):
the confidence to overcome challenges or for them to change
or for them to see the future oryou know, for that
transformation to happen for them, Is that is that possible
or is there anything we can do around that?
Not only possible, my friend, but critical.
If you don't, actually. Make your audience the hero.
You're not going to get a whole lot of buy in or or people
(10:42):
listening to you. You know, we all kind of get
tired of other people talking about how great they are.
We can do those in different ways.
But if you really want to activate some kind of change,
you have to make your your customer, your client, your
whatever, whoever your audience is the hero.
And so I learned from working inanimation that you need to spend
50% of your time planning and 50% of your time doing, because
(11:03):
if you start animating right away, it's time consuming and
costly and you could have something that doesn't make any
sense in the overall big picturestory.
So for me, one of the first things I like to do with anyone
to say is do an audience analysis and say who is it that
you're speaking to, right? Who do you want to work with?
Help, support, share something, sell something, whatever that
might be? And so by understanding what
(11:25):
their needs are and how you wantthem to feel, what you want them
to think, what you want them to do and what you want them to say
will really tuck back into the idea of ensuring that they are
the heroes of the journey that you're taking them on.
You just happen to be the expertthat has the idea, the service,
the product, whatever it might be that solves their pain, that
(11:46):
makes their life better. Does that make sense?
Yeah, I know that's super interesting and.
Now that I think about it, like all some of my greatest
interactions are when someone's like, have you ever felt like
blah blah And they're like, yeah, and then you can jump
along and you can follow. Is that right?
A. 100%, Yeah. I mean, it's the best.
(12:06):
Commercials or product placements are all about solving
a problem that you have. It's not talking about how great
their product is. Their product happens to do that
for you, but it's actually the problem that they're solving.
Be in a messy house or, you know, a stinky dog or whatever
it might be. It's it's solving your pain and
making you the hero in the outcome, which is a clean house
or a nice smelling dog to continue on these bad examples.
(12:30):
My dog does not smell like very good right now.
It was up at a cottage for the last few days and it smells
horrible. So I'm I'm with you on that one.
Some of the challenges I've I have found because I'm a
speaker, I'm an author, I'm a coach, and so I'm toy down with
everything that you're saying. It makes a lot of sense to me.
It is, however, sometimes challenging to think of the
(12:51):
story, or realize the story or find the story in.
In the journey or in what's going on, or in the challenge,
when you're caught up in it, it might just feel like you're
you're stuck, you're you're you're you're broken, or you can
make the progress, or it's really hard, or it's not
working. How do we find, find the story
(13:13):
so that we can become the hero? Like how does that work?
I love it. I love that question.
It dovetails in so nicely with the IP that I created from all
these years of working in in story fields.
And that is, there's three partsto it find.
Create and share. And if you don't do all three,
you're not going to get the outcome that you want.
(13:33):
And and the one that most peopleI find forget about is the
finding. They just want to start creating
a story. We got to get something out
there, right? What they want to share with
them, we got to share with our customers what we're doing.
But if you don't actually find the story first, you're not
going to create it and you're certainly not going to share it
very well, so. Interesting.
Yeah, the kinds of processes I use or something.
(13:53):
I call the five P's. And I asked people to think
about who are the people, where the places, what are the
problems, what are the superpowers and what's the
perspective that you've gleaned from going through all of those
things. So when you think about your own
life, right, working in the medical field, when you think
about the experiences you've hadwith, you know, really high
performance Olympic athletes andthen you know, people at club
(14:15):
levels, when you think about your speaking engagements,
anything that's kind of come in your dog, the fact that you have
a dog, right? Cause all these things are part
of what in film we call your back story.
And we, I believe we need to getreal clarity on our back story
so that we can figure out what are the elements that we want to
take moving forward. And I love to align back stories
(14:39):
with values because as we learn things through life, you know,
be it from our parents or experiences that we have,
there's usually a set of values that are guiding us as
individuals. Certainly it's true for
organizations. And so when we can link our
stories to our. The Super powers that we have
gleaned from the problems we've overcome and the perspectives
that we bring to a situation, all of a sudden we can start
(15:01):
saying, well, here's my take on based on, you know, what my back
story is. And so that's how you begin to.
I've simplified things, but that's how you begin to find
your story is by looking backwards.
Does any of this help us to develop?
The confidence to act on the story and the reason why is cuz
(15:23):
it's one of the questions that Iget a lot is OK, Greg, I'm going
in for a speech or I'm going into a town hall or I'm
launching a new product or I'm going into a meeting or I'm
writing a test. And I I've heard a lot.
You know, should I fake it untilI make it an act confident?
Like how do we find that actual confidence to be able to, you
know, execute on the story and that transformation that is part
(15:48):
of that story? Yeah, that's great question.
I I totally empathize with how people feel about that.
And I mean I think that's true for all of us.
There's two acronyms I would share with you.
One is that that I have, you know, developed and created over
lots of time of experiencing andlistening to what you know,
these very same things are coming from people.
So one is Pop, which is published over Perfect.
(16:10):
I think we can get, we can get caught up in like in trying to
be perfect, I got to have that just that right photo and just
the right comment and just the right post or just the right,
you know, to your point, like town hall conversation or
whatever it might be and honestly publishing.
So you and I are publishing right now, right?
We're having a conversation justout there.
You're going to share it with your audience.
It will be published. Is it perfect?
(16:31):
No, I certainly haven't been perfect so far.
I doubt I will be for the rest of it, but it's more important
to actually publish. You know my thoughts and share
my ideas with you and your audience than it is to be
perfect and then share it with you.
The other acronym I would share is this idea of of PIP which is
practice in public. So we we sometimes you talked
(16:53):
about confidence, How do we get more confidence by practicing in
public, right. So it's easy for me to look at
the mirror and and give, you know, that town hall speech and
say, gosh darn it, that was great.
Yeah. Or say, oh God, it's on the
flight. Boom, right.
One of the two. However, we, I guess you know,
the stories we're telling ourselves.
But when we practice in public, then we can gauge what worked.
(17:13):
Did the last come at the right spot where people nodding their
heads or staring at me confused.And so while it takes some
confidence to to publish and what takes some confidence to
practice in public, the only waywe get better, the only way we
build our confidence. For me, it's confidence, clarity
and conviction the only way we do that.
Is by is by publishing rather than being perfect and by
(17:36):
practicing in public. And that could be speaking, that
could be writing A blog, that could be sharing as social media
posts, that could be created in a newsletter, like.
There's all kinds of different ways that we can practice in
public. Something that's been in the
back of my mind since we startedchatting.
It's actually based on a conversation I had earlier today
being interviewed on another person's podcast, and part of it
(17:57):
had to do with the stories that we tell ourselves.
And developing awareness around whether or not the stories that
we tell ourselves are actually true.
Or not AND. I got caught because.
So here's one for me, like I wasI'm getting ready to go
traveling to go do speaking event.
And I was telling a friend aboutthis trip and I was like, yeah,
(18:17):
I find, you know, when it it's it's hard to stay fit when
you're traveling. And they looked at me and
they're like, really? And I was like.
Oh shit. They're like, where are you
staying? I was like the Hilton.
They're like, does it have a gym?
Like, yes. Does it have a pool?
Yes. Can you order a salad and some
salmon instead of the club sandwich?
(18:38):
Like, yes. So they're like, what are you
talking about, man? I was like, I'm completely
making something up to fit a narrative that I've constructed
for myself. That clearly is not actually
true when you deconstruct it. So is there.
Anything that you can provide mewith that because I'm leaving as
soon as we get off this phone call and I need to go travel for
a few days and get my my ass to the gym when I'm at the hotel
(19:02):
tomorrow morning. That's a juicy one, Greg.
Fundamentally, the stories we need to tell have to be true,
because people can find out otherwise when it comes to the
stories we're telling ourselves.I mean that gets a little bit
harder like just being honest with ourselves.
But I love kind of reexamining things from the perspective of I
(19:26):
get to versus I have to you knowI can versus I should.
And you know much part of the MEhave talked about, you know that
this should be in a a tough wordbut I should eat salmon instead
of the club sandwich. My man, the club sandwich tastes
so good, right? Yeah.
So you know I can make that choice to do whatever I want,
right? I guess there's no quick fix.
(19:48):
I think if there was, I probablyyou know would be talking about
the quick fix of like the stories we tell ourselves
instead of the stuff we're talking about.
But I I think it's a combinationof again being mindful of our
back story and thoughtful of like our outcome where we're
going. So you know, when it comes to,
I'm on the road as well and I make the same excuses and sort
of like well really what's the most important thing to us in
(20:11):
that moment. And I guess I would say.
In lieu of everything that's gone on in the last little
while, I think we as individualsand collectively as a society
would do well to embrace the spirit of kindness and so a
little bit of kindness to ourselves.
I think we'll also go a long wayin terms of answering that
question and the stories that we're telling ourselves.
(20:32):
Yeah, I know. I love all of that.
And I'm I'm, I appreciate your your answer, which is awesome.
I'm also like, fascinated by thefact that you you really leaned
into the idea that. It has to be true in order for
it to work. And that that truth is an
element of a great story. If it's, you know, story about,
let's say, Star Wars, we find anelement of our own truth in
(20:53):
those stories. That's why we resonate with
them. And you've also talked a lot
about clarity, which is the ability to to see and to
navigate and to know where to go.
I just wonder if you could expand upon that.
A little bit. And I know we were getting close
to hitting the limits of our ourtime together, but I really
wanted to sort of understand that a little bit too, because I
think that truth and clarity areso important in the world right
(21:16):
now and you mentioned them. So I thought I would just jump
in and see what your thoughts were on that.
Absolutely. I mean, the truth for me is, I
mean, it's a it's one of my values.
And it's something that I think if we lead with that, then we
can always feel good about what we're sharing, right?
I mean, no matter what we're doing, we're sharing ourselves
(21:37):
in some way, right? Be it as a physician, be it as a
storyteller, be it as a dad, it can be easy to have, you know,
little lies to get us through certain things.
But you know, if I were to say, yeah, I was like a director for
a Pixar film and be like, hey, great, let's book this like
Pixar director guy Like pretty quickly you could tell I wasn't
(21:58):
actually director on Pixar. I've worked on some really
groovy projects with some reallybig companies, but I haven't
done that. So that would not, you know,
serve me well at all. I think sometimes there's the
tendency to over inflate our accomplishments in the hope that
we will get more clients or you know, get get more likes,
(22:18):
whatever, whatever kind of measure it is that we've got.
And the reality is we have to come from a position, I believe,
of truth because then we can always speak with with
conviction and confidence aroundwhat we're doing from a clarity
standpoint. For me, really that back story
and understanding who we are andwho we want to be is a big part
of ensuring that that clarity comes through.
(22:40):
Because if we're making things up or we're struggling, if you
ever had one those times when you're speaking and your inside
voice is going, what the heck are you saying right now?
I don't know where this is going, right.
If you have that feeling, you can believe your audience has
that feeling. And so, you know, the clarity
standpoint comes from always speaking from a position of
truth but also this idea of practicing.
(23:03):
I don't know how many people have, you know, said to me these
Steve Jobs, Oprah Winfrey, Richard Bray, like pick whoever
you want, they could just get upon stage and just like off it
sound amazing. Yeah, because they practiced a
ton. And so, you know, that clarity
comes from practice and from having some others opinions to
say it's what I'm saying, makingsense, you know, am I, am I too
(23:26):
much in one way or not enough inanother?
So testing it is also a really good way to go.
I mean, there's a fellow speakerI didn't know about yourself,
but in almost every kind of, youknow, talk that I do, I'll add a
new little element just to see how my audience reacts.
And if they're leaning into things, I think, great, that's a
subject matter. I can explore more.
If there's confusion or people seeming disinterested in a
certain section, I'll probably pull that back.
(23:48):
Truth is something inherent in all of us.
Clarity is something that comes from practice.
Yeah, 10% new every time you do a speech, for sure.
Just a test. Also, just keep things fresh and
keep you, keep you sharp and love all of that.
It's super helpful if people want to get started thinking
about story, about being better storytellers, about crafting a
(24:13):
story that they could use to help other people.
How do we get started with building that out?
Well, so I can answer this two ways.
One, you know, you just have to start doing it and there's lots
of tools out there. And two, I mean, I have
developed frameworks specifically for that because I
find it's really confusing, right.
Awful people say just write a story.
(24:34):
In fact, what got me into the space, Greg was seen in a
variety of business magazines. It's storytelling, the new
marketing. I thought, no, that's
interesting. You know, I've worked as a
professional storyteller and, you know, film, TV and meetings,
What not for for a while. What do people mean from that
perspective? And I found most people saying,
well, you got to have a beginning, a middle and an end.
Well, that's true, you know, butactually getting something that
(24:55):
can resonate, you know, through,I mean, I I saw a study through
Stanford University, I believe it was last year that said
there's 60,000 bits of information content coming at us
in the Western industrialized society every day.
How are we heard? And it's all of that.
And so, you know the kind of frameworks I've developed for
people to to tell stories. I say, well, I'll help you tell
(25:16):
the story in seven seconds, 30 seconds and 180 seconds.
And by going through that kind of process, you can decide like,
have I got a real short period of time in which I can.
I just need to, you know, get something across quickly.
Have we got a little bit more orcan I actually expand this?
In every case, it's meant to usually have a broader
conversation. Because I think really that's
what's driving a lot of what we do is conversations.
(25:38):
And so those entry points, our frameworks I've developed from
working in all those different industries that I talked about
at the start, but making it digestible so that people can
try them and test them. I firmly believe storytelling is
a creative process and creativity involves iteration.
So we create something, we try it, we test it, we iterate based
(25:59):
on what we learned and then we, we put it back into the
marketplace again. And so that would probably be
how I would best sort of answer your question without delving
into all the different frameworks and theory behind
what I do. I love it.
Tell us about the new book that you're working on.
Yeah, thanks. It's, it's called Own Your
Story. And it's rooted in this whole
idea of like, how do you find, create and Share your story in a
(26:22):
way that that builds an impact in the way that you want.
Storytimes, a wonderful thing for us just to relax and listen
to. But as this book is directed
specifically at leaders in different all sorts of different
organizations and industries, there has to be some kind of
outcome. So we want want from our story
to actually create an action that fulfills an outcome that we
have. And so that's why I call it
(26:43):
strategic storytelling, so that we can get really purposeful
about who's our audience, what is our message, and what is the
action that we want to have comefrom that message being shared.
Love it. If people want to learn more and
get in touch with you, where canI find you online?
I appreciate that it's Jason Thompson.
All the letters H and and P in there Thompson dot CA and
(27:04):
through there you can find my links on LinkedIn.
Every week I I post a Monday Mountain minute as I call it
with a small story tip so you could I guess search for you
there and then the usuals Instagram and Facebook as well.
That's awesome, Jason. Thanks for taking the time to
hang out with us and I can't wait to hang out in the
mountains as soon as possible. Me too.
Greg, I hope you come out of here again soon.
We can do some riding and hikingtogether.
(27:28):
Thanks for tuning into this episode of the Doctor Greg Wells
podcast. If you found this show
informative and helpful, check out my blog at Doctor Greg
wells.com for additional insights and resources on Health
and Human performance. I update the blog a couple times
a month to stay up to date on the latest tips, articles, and
videos. Be sure to follow me on social
at Doctor Greg Wells. My goal on social is to keep
(27:50):
your health and Wellness and positivity at the forefront of
your mind, and so I would be thrilled to connect with you
there. If you found this episode
helpful, please consider subscribing to the podcast.
That helps us out a ton and leave a review.
Your feedback. Is greatly appreciated and helps
me to continue to produce valuable content that's relevant
(28:10):
to all of you. Please feel free to.
Share this episode with your friends and community.
That helps a ton as well and that brings this week's show to
an end. I look forward to seeing you in
the next episode. Have a great week everyone.
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