What do fitness, franchising, and Super Bowl champions have to do with mattresses? Brad Taylor explains it all.
Join Mark Kinsley as he welcomes Brad Taylor, VP of Franchise Development at Snooze Mattress Company. With a background in fitness and franchising, Brad brings a fresh perspective to the sleep industry.
In this episode, you'll hear how he's helping Snooze scale nationally, why wellness is the future of sleep retail, and how NFL champions Kevin Minter and Andrew Adams became brand ambassadors.
What You’ll Learn:
Brad shares his playbook for awarding franchises (not selling them), why choosing the right location is crucial, and how Snooze is going beyond beds to promote holistic sleep health—including CPAP awareness, partner disturbance, and light exposure. Plus, get insider stories from Super Bowl events and tips for living a healthier life starting today.
Timestamps:
00:00 – Meet Brad Taylor, former Snap Fitness exec turned mattress mogul
01:30 – How Matt Smith recruited Brad into Snooze
04:15 – NFL brand ambassadors: The story behind Kevin Minter & Andrew Adams
06:00 – Snooze at the Super Bowl: VIP access and brand awareness
11:50 – What does franchise disruption really mean?
14:20 – The FORM method Brad uses to vet new franchisees
16:00 – Why real estate is the make-or-break factor in store launches
18:10 – Miniature Herefords, farm life, and writing the next chapter
22:00 – Brad’s journey: from TaylorMade Bodies to Anytime Fitness to Snooze
24:30 – How Snooze brings wellness into the mattress store experience
28:30 – CPAP machines, sleep apnea awareness, and HSA potential
32:00 – What most people overlook in their health journey
36:15 – Sleep as the missing link in wellness
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.