From Fitness to Franchise Rocket: How Brad Taylor is Disrupting Sleep Retail with Snooze

What do fitness, franchising, and Super Bowl champions have to do with mattresses? Brad Taylor explains it all.

Join Mark Kinsley as he welcomes Brad Taylor, VP of Franchise Development at Snooze Mattress Company. With a background in fitness and franchising, Brad brings a fresh perspective to the sleep industry.

In this episode, you'll hear how he's helping Snooze scale nationally, why wellness is the future of sleep retail, and how NFL champions Kevin Minter and Andrew Adams became brand ambassadors.

What You’ll Learn:

Brad shares his playbook for awarding franchises (not selling them), why choosing the right location is crucial, and how Snooze is going beyond beds to promote holistic sleep health—including CPAP awareness, partner disturbance, and light exposure. Plus, get insider stories from Super Bowl events and tips for living a healthier life starting today.

Timestamps:

00:00 – Meet Brad Taylor, former Snap Fitness exec turned mattress mogul

01:30 – How Matt Smith recruited Brad into Snooze

04:15 – NFL brand ambassadors: The story behind Kevin Minter & Andrew Adams

06:00 – Snooze at the Super Bowl: VIP access and brand awareness

11:50 – What does franchise disruption really mean?

14:20 – The FORM method Brad uses to vet new franchisees

16:00 – Why real estate is the make-or-break factor in store launches

18:10 – Miniature Herefords, farm life, and writing the next chapter

22:00 – Brad’s journey: from TaylorMade Bodies to Anytime Fitness to Snooze

24:30 – How Snooze brings wellness into the mattress store experience

28:30 – CPAP machines, sleep apnea awareness, and HSA potential

32:00 – What most people overlook in their health journey

36:15 – Sleep as the missing link in wellness